Search ads can include recommendations from external publishers. Below the standard ad copy, an additional element appears featuring the publisher’s name (e.g., a media outlet), its logo, and a brief rating or highlight of the offer.
Currently, this is in a testing phase – there is no information on rollout scale or advertiser availability.
What does this mean for you?
- End of the “solo” message: Your ad promise is no longer the only voice. If an external publisher rates you lower than you do, it can negatively impact not only CTR but also brand credibility (Brand Equity).
- Risk of lack of control: Currently, the feature is in a testing phase and cannot be managed from the dashboard. This means Google determines whose opinion about you is displayed.
- Increased importance of PR in Performance: SEO and SEM are no longer siloed. Your presence in industry media (Digital PR) becomes a direct factor affecting the quality and effectiveness of paid ads.
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