Facebook and Instagram Ads Image and Video Sizes – Meta Ads Guide

Meta ads loves variety when it comes to choosing visuals. Depending on where the ads are displayed and the type of creative used, it recommends different sizes and aspect ratios. It’s easy to get lost in the dimensions listed on Meta Ads help page and still be unsure how to properly prepare images and choose the optimal graphic sizes.

No worries — there are general Facebook and Instagram graphic dimensions that will significantly shorten the list of guidelines you need to send to your designer. In practice, it’s enough to prepare banners in a few key aspect ratios to fit most placements within the advertising ecosystem. On our blog, you’ll find a breakdown of the graphic formats used — all in line with Meta’s official guidelines.

It’s worth using universal Facebook and Instagram Ads sizes. These are recommended dimensions that ensure your graphics or videos are displayed correctly across most ad placements within the Meta ecosystem.

Below, we present recommended Facebook and Instagram Ads image and video size for the single image, carousel, and collection formats.

If you’d like to learn more about the differences between these ad types, read more: Ads Type: Carousel, Collection and Single Image Facebook Ads

Single graphic / Video

When it comes to Facebook or Instagram image dimensions, it’s best to prepare 3 versions in universal sizes — with the highest possible quality and the lowest file size:

• 1200×1200 pixels, aspect ratio 1:1
• 1200×628 pixels, aspect ratio 1.91:1
• 1080×1920 pixels, aspect ratio 9:16

For video sizes in Facebook and Instagram ads, the situation is similar, but with a slight difference in aspect ratios for horizontal formats:

• 1200×1200 pixels, aspect ratio 1:1
• 1920×1080 pixels, aspect ratio 16:9
• 1080×1920 pixels, aspect ratio 9:16

Carousel graphic/video

For carousel ads, the square format (1200×1200 pixels, aspect ratio 1:1) works best for both images and video content. The maximum length of a single video clip is usually 60 seconds, but shorter, dynamic videos of around 10–15 seconds perform best. It’s important to remember that videos in a carousel should not exceed 4GB in size. Recommended formats are MP4, MOV, and GIF.

Collection with graphic/video

For collection ads, it is important to use horizontal formats (for images: 1200×628 pixels, aspect ratio 1.91:1; for videos: 1920×1080 pixels, aspect ratio 16:9) or square formats (1200×1200 pixels, aspect ratio 1:1) for both images and videos. This ensures that the ad will display correctly. It is important that the image file size does not exceed 30MB, and the video file size is limited to 4GB.

When creating graphic and video content for advertising campaigns, it’s important to remember a few key aspects. Below you’ll find the most important tips:

• Graphics are best saved in .jpg or .png formats.
• Videos are best saved in .mp4, .mov, or .gif formats.
• For video materials, we recommend using sound and captions. This is because a large percentage of videos are watched on mute, so the content should either have captions or be understandable without sound.
• The recommended video length is a maximum of 15 seconds. Users pay special attention to the first few seconds, so it’s crucial to capture their attention right from the start.
• Carousels allow adding from 2 to 10 images or videos. Remember to maintain visual and thematic consistency between slides.
• In campaigns focused on maximizing clicks on Instagram or Facebook, only one graphic size is used. We recommend the square format: 1200 x 1200 pixels (1:1 aspect ratio).
• For vertical ad formats, such as Stories and Reels, it’s especially important to maintain the so-called “safe zone” when creating graphics and videos. This means keeping a safe margin from the edges of the content so that logos, text, and other key elements are not obscured—for example, by the CTA button. You can find more information here.

Source #1

The number of Meta Ads guidelines for graphics can be overwhelming for many advertisers. That’s why it’s worth looking for optimal solutions – recommended image sizes that work well for most placements.

Also, remember to keep safe zones in placements like Reels and Stories to avoid unwanted cropping and ensure full visibility of key elements. Keep an eye on Meta Ads guideline updates, as the platform continuously adjusts its requirements, allowing you to optimize your ads for both quality and performance.

Sources:

#1. https://www.facebook.com/business/help/980593475366490?id=1240182842783684