What Are Carousel, Collection and Single Image in Facebook Ads? – Definition
These are various types of ads used in Meta campaigns, which enable diverse ways of presenting advertising content.
Single Image
In such an ad, one graphic or one video is displayed, accompanied by a single text headline.
Collection
This ad consists of a primary, large image and smaller graphics below. When clicked, the ad displays in fullscreen on mobile devices.
Carousel
It allows for displaying multiple images in a single ad, with the option to scroll through them. Each image can have its own headline, description, and link leading to a specific page.