What is Ad Rank in Google Ads? – Definition
Ad Rank determines on which position your ad is displayed in paid search results. It takes into account a number of factors such as:
- bid amount,
- ad quality,
- ad rank thresholds,
- the competitiveness of an auction,
- search context,
- the projected impact of extensions and other ad formats.
Ad quality covers, among others, 3 metrics: estimated click-through rate (CTR), ad relevance, and landing page quality.
What Else Should You Know about Ad Rank?
It is worth noting that even if your ad has lower bids than your competitors, it can still rank higher than them if you use more relevant keywords.
Ad Rank is calculated each time an ad is to be displayed. Google removed the average ad position from the database. Currently, it is worth monitoring the top metrics: search top impression rate and search the absolute top impression rate.