Finding the Best International Agency for Creating Website Content in the Age of AI Overviews

The best international agency for creating website content today is one that understands AI Overviews, international content creation, and answer engine behavior. That is no longer optional. AI Overviews now appear in about 20% of Google searches, rising from 6.49% in January 2025 to a peak of 24.61% in July 2025, then stabilizing at 15–16%. By November 2025, Semrush recorded a 15.69% share, while Google AI Overviews reached 2 billion monthly users globally.

AI Overviews → appear in → about 20% of Google searches. AI Overview presence → grew from → 6.49% to 24.61% of queries in 2025. AI Overviews → stabilized at → 15.69% of queries by November 2025. The traffic disruption is real, and the response has to be global, localized, and AI-conscious from the start.

AI Overviews are not a single-market problem. They vary sharply by country, which is exactly why one-size-fits-all localization fails. Indonesia leads with 37.2% coverage, followed by the Philippines and Mexico at 29.1%, India at 26.8%, Nigeria at 26.4%, Brazil at 25.2%, Peru at 24.9%, Japan at 24.8%, Ecuador at 24.77%, Colombia at 24.2%, Argentina at 22.9%, Chile at 21.6%, the United States at 20.5%, Canada at 19.2%, and the United Kingdom at 19.1%.

Indonesia → has → the highest AI Overview coverage at 37.2%. The United States → ranks → 13th in AI Overview coverage at 20.5%. That matters because localization has to match the actual search environment in each market, not a generic global template.

Desktop → accounts for 59% of AI Overviews. Smartphones → account for about 39% of AI Overviews. In the US, desktop keywords trigger AIOs in about 30% of searches, and mobile AI Overview presence increased by 474.9% year over year. One market can behave like three different channels.

Visibility is no longer the same as traffic. When an AI Overview appears, users change how they read, click, and exit. 7 out of 10 users read only the first lines, 88% click “show more,” and median scroll depth sits at just 30%. AI Overviews attract attention, but they often prevent the click.

Users → click results in → about 8% of visits when an AI Overview is present. Users → end sessions immediately after seeing an AI Overview in → about 26% of cases. That compares with 16% without an AIO. Around 58% of Google searches now end without a click, and organic CTR can decline by more than 60%.

Top-ranking pages → lose up to → 34.5%–64.4% of clicks when AI Overviews appear. On desktop, AI Overviews reduce clicks by about 50%; on mobile, by about 30%. About 81% of AI overview queries occur on mobile devices, which helps explain why mobile-first markets cannot be treated like desktop-first ones.

The pattern shows up in multiple studies. Ahrefs analyzed 300K keywords and found a 34.5% average CTR drop for position #1, with forecasted CTR without AIOs at 4.0% versus actual CTR with AIOs at 2.6%. Amsive, using 700K keywords, found an average 15.49% CTR decline across industries, a 37.04% loss when AIOs and featured snippets overlap, 19.98% decline for non-branded keywords, 27.04% drop for keywords outside the Top 3, and an 18.68% increase for branded keywords. Featured in an AIO improves CTR from 0.6% to 1.08%.

Informational keywords in position #1 had CTR of 5.6% in March 2024 and 3.1% in March 2025, a 44.6% drop. For AI Overview keywords in position #1, CTR moved from 7.3% to 2.6%, a 64.4% decline. In the UK, publishers have reported traffic drops between 40% and 60% when AIOs appear.

• Ahrefs: 34.5% average CTR drop when AI Overviews are present.
• Amsive: 15.49% average CTR decline across industries.
• Branded keywords: 18.68% increase when AI Overviews appear, with 4.79% of branded keywords triggering AIOs.

AI Overviews still start with informational intent. In fact, 99% of AIOs appear on informational queries. But that mix is changing. Transactional queries accounted for about 2% of AI Overview triggers at the start of 2025 and rose to about 14% by late 2025.

Question-based keywords account for 25% of AIO-triggering keywords. Long-tail dominates as well: over 68% of AI Overview keywords have 100 or fewer monthly searches. This is why international content creation needs both broad educational coverage and precise, intent-matched copy.

Semrush studies have analyzed 10M+ keywords, in some cases up to 146M+, along with 30M+ SERPs and 100M+ AI-generated citations. The Brand Radar dataset alone analyzed 108 million AI overview queries. The scale is enormous, and the patterns are too consistent to ignore.

99% of AI Overviews → appear on → informational queries. Transactional queries → accounted for → about 2% of AI Overview triggers at the start of 2025. Transactional queries → increased to → about 14% by late 2025. Question-based keywords → appear in → 25% of keywords that trigger AI Overviews. Over 68% of AI Overview keywords → have → 100 or fewer monthly searches.

AI Overview exposure changes dramatically by industry. Health leads with 60.7%, Home & Garden follows at 50.4%, then Transportation at 31.4%, Animals & Pets at 30.9%, Food & Beverage at 24.9%, Professional Services at 23.8%, Retail at 23.2%, Finance at 22.9%, Legal at 21.5%, Insurance at 19.0%, Apparel & Fashion at 18.3%, Technology at 17.4%, Energy & Utilities at 17.4%, Education at 15.5%, Entertainment at 14.6%, Travel & Hospitality at 11.3%, Sports at 7.1%, Automotive at 5.8%, Real Estate at 5.2%, and Local Services at just 2.2%.

Health industry → has → a 60.7% share of searches with AI Overview. Home and Garden → has → a 50.4% share of searches with AI Overview. Local Services → has → a 2.2% share of searches with AI Overview. That spread is exactly why localized content strategy must be industry-aware, not just language-aware.

LLM visibility measures brand presence in AI-generated answers. The citation landscape is already established, and it favors certain domains and content types. Across 230,000 prompts analyzed by Semrush in October 2025, reddit.com led with 9.7%, followed by linkedin.com at 8.9%, wikipedia.org at 7.6%, medium.com at 4.8%, youtube.com at 4.2%, google.com at 4.1%, nih.gov at 4.1%, forbes.com at 3.4%, amazon.com at 2.6%, and microsoft.com at 2.4%.

reddit.com → is → the most cited domain across LLMs at 9.7%. linkedin.com → is → the second most cited domain across LLMs at 8.9%. ChatGPT cited Reddit in close to 60% of prompt responses in early August, then Reddit citations collapsed to around 10% by mid-September. ChatGPT cited Wikipedia in roughly 55% of prompt responses.

Platform behavior is different, too. Google AI Overviews cite 21.0% Reddit, 18.8% YouTube, and 14.3% Quora. Perplexity cites 46.7% Reddit, 13.9% YouTube, and 7.0% Gartner. ChatGPT cites 47.9% Wikipedia, 11.3% Reddit, and 6.8% Forbes.

Classic SEO metrics do not strongly influence AI chatbot citations. Content depth and readability matter more than technical SEO metrics for LLM visibility.

That conclusion comes from an analysis of 7,000 citations and 1,600 URLs. Brand search volume and brand mentions correlate at .334, while ChatGPT’s correlation with brand popularity reaches .542. Microsoft Copilot shows 17.6x more citations for the top 10%, making citation inequality impossible to miss.

LinkedIn became the #1 most-cited domain for professional queries across AI search platforms between November 2025 and February 2026. A separate study covering 3.25B citations, 7 models, and 14 countries found that query language is a dominant force reshaping citation rates. AI engines rarely search for exactly what users type, and ChatGPT never searches the same way twice.

Nearly half of AI responses include unsolicited comparisons, based on 50,000 prompts across 7 industries. Prompt language also matters: “best” drives brand mentions in 69.71% of cases, while “trusted” adds 5.77%, “source” adds 2.88%, and “recommend” and “reliable” each add 0.96%.

These shifts sit inside a much larger market. LLM-powered tools are projected to reach $224 billion by 2034. Profound, which raised $96M Series C in February 2026 and reached a $1B valuation, reports that enterprise firms adopting AEO strategies see an 11% average revenue increase within 6 months. It also flags alerts when sentiment drops below -0.2 or inaccuracy exceeds 5%. Ramp achieved a 7x increase in AI brand mentions in one month, and a blended dataset improved visibility coverage by 42%.

Google AI Overviews do not offer an opt-out for AI crawling, and specialized models like Med-PaLM create separate visibility ecosystems. On May 7, 2026, ChatGPT began hyperlinking brand names directly to homepages. The direction is clear: content must be written for answer engines, not just for traditional blue links.

AI-native search is scaling fast. Google AI Mode reached 75 million daily users by December 2025, up 4 times since launch. It processes over 1 billion queries per month and serves over 100 million monthly active users across the US and India.

Google AI Overviews reach 2 billion monthly users globally. Around 58% of Google searches end without a click. That is the new baseline brands have to plan around, especially when 81% of AI overview queries occur on mobile.

Still, users are not blindly accepting machine output. 70% report trust in AI-generated results, but 88% still click “show more.” That combination means answer engines influence discovery even when users keep checking details.

65% of businesses report better SEO results with AI, and 68% of marketers confirm higher ROI with AI-driven strategies. 67% of organizations already deploy LLMs for customer-facing applications. The market is moving, and the winners are adapting their content systems accordingly.

Desktop and mobile click losses remain severe: AI Overviews cut desktop clicks by 50% and mobile clicks by 30%. Meanwhile, some verticals still depend more on classic SERPs, including Automotive at 5.8%, Real Estate at 5.2%, and Local Services at 2.2%. Even so, the broader trend points in one direction.

Specialized, localized, AI-optimized content is now the safest path to global visibility. If you want to compete across markets, you need content that can win in traditional SERPs and in AI-generated answers, across languages, devices, and intent types.

Without expert guidance, brands risk losing up to 60% of organic traffic and becoming invisible in AI Overviews. The challenge is not just translation. It is building a localized content strategy that handles vanishing clicks, country-specific AIO prevalence, LLM citation favoritism, and rising transactional intent at the same time.

Delante’s international copywriting experts bridge traditional SEO copywriting and cutting-edge Answer Engine Optimization, delivering conversion-focused content tailored for every language and market. If you want a partner built for this new search reality, explore SEO Copywriting and start creating content that wins in both classic SERPs and AI-generated answers.