Facebook Ads – Budget Planning Opportunities

A new option allows budgets to be planned in advance. This gives you the opportunity to set higher budgets for specific ad sets within specific time periods. This will simplify advertising activities in the time of incrising sales or traffic during the campaign (for example, before Christmas or around Black Friday).

After a time with a maximised budget, it will automatically return to the amount from the initially set daily budget. This will not require us to make any manual exclusions. Budget planning will be available in both manual and Advantage+ campaigns. It will be possible to increase it by a specific amount or a specific percentage.

Facebook Ads manager > Ad set > Budget settings > Budget planning.

At the moment the option is not yet available on all accounts.

Source: Facebook Ads Panel