Facebook Ads – Budget Planning Opportunities



Facebook Ads – Budget Planning Opportunities
20 October 2023
Facebook Ads introduces budget planning capability. Check it out to find out how to use it and where to launch it!



How Can this be Used?

A new option allows budgets to be planned in advance. This gives you the opportunity to set higher budgets for specific ad sets within specific time periods. This will simplify advertising activities in the time of incrising sales or traffic during the campaign (for example, before Christmas or around Black Friday).

After a time with a maximised budget, it will automatically return to the amount from the initially set daily budget. This will not require us to make any manual exclusions. Budget planning will be available in both manual and Advantage+ campaigns. It will be possible to increase it by a specific amount or a specific percentage.

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How to Activate this Function?

Facebook Ads manager > Ad set > Budget settings > Budget planning.

At the moment the option is not yet available on all accounts.

Budget planning in Facebook Ads

Source: Facebook Ads Panel

Karolina Pyznar SEM Delante
Karolina Pyznar

Junior SEM Specialist

A Management graduate and currently a student of Economics at the Cracow University of Economics. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of Junior SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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