Facebook Ads – Budget Planning Opportunities

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Facebook Ads – Budget Planning Opportunitiesd-tags
20 October 2023
Facebook Ads introduces budget planning capability. Check it out to find out how to use it and where to launch it!

1min.

Comments:0

How Can this be Used?

A new option allows budgets to be planned in advance. This gives you the opportunity to set higher budgets for specific ad sets within specific time periods. This will simplify advertising activities in the time of incrising sales or traffic during the campaign (for example, before Christmas or around Black Friday).

After a time with a maximised budget, it will automatically return to the amount from the initially set daily budget. This will not require us to make any manual exclusions. Budget planning will be available in both manual and Advantage+ campaigns. It will be possible to increase it by a specific amount or a specific percentage.

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How to Activate this Function?

Facebook Ads manager > Ad set > Budget settings > Budget planning.

At the moment the option is not yet available on all accounts.

Budget planning in Facebook Ads

Source: Facebook Ads Panel

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe