VoucherCodes.ae has a long history with Delante.
The first collaboration started in 2018. It was one of Delante’s first international projects, and over the following years, the client expanded the cooperation across several domains.
As the business grew, the client started building SEO capabilities in-house. In October 2023, SEO activities were fully moved internally. In 2024, conversations about returning to Delante began, and by the end of 2025, the client decided to restart the cooperation.
The reason was clear: the SEO process needed to be reviewed, reorganized, and supported with a structured recovery plan for the UAE market.
Because of our previous history together, we were not starting from zero. We already understood the coupon industry, the client’s business model, and the role organic traffic plays in voucher-based affiliate websites. That allowed us to move faster from diagnosis to action.
VoucherCodes.ae is a coupon and promotional offers platform for users in the United Arab Emirates.
The website helps users find current discount codes, vouchers, and special offers for popular online stores, marketplaces, and digital services.
The business model is built around connecting users with brands and retailers through coupon codes, vouchers, and promotional offers. In this industry, SEO is one of the most important acquisition channels, because users often start their buying journey with searches such as “brand + coupon code”, “promo code UAE”, or “discount code”.
It is also a demanding vertical. Coupon websites compete not only for generic discount-related searches, but also for branded queries connected with popular retailers, marketplaces, and services. Freshness, credibility, content quality, and the ability to react quickly to changes in search results are all critical.
The main goal was to bring structure back into the SEO process and start rebuilding organic growth for VoucherCodes.ae in the UAE market.
The website had experienced a significant year-over-year decline.
The year-over-year data showed the scale of the challenge. The first stage of the project was therefore focused on stopping the negative trend, improving website quality, and rebuilding Google’s trust in the site.
That was especially important in the coupon industry, where many pages follow a similar structure: brand name, list of codes, offer descriptions, FAQ, and store information. To regain visibility, the website needed stronger content quality, more uniqueness, better topical relevance, and clearer trust signals.
In June 2026, the first positive signals started to appear.
| Metric | May 2026 | June 2026 | Change |
|---|---|---|---|
| Google clicks | 1,830 | 2,300 | +26% MoM |
| Google impressions | 323,790 | 335,704 | +4% MoM |
| Coupon Reveal Events | 45 | 135 | +200% MoM |
All three core metrics improved in June 2026: clicks, impressions, and Coupon Reveal Events. The strongest growth came from Coupon Reveal Events, which increased from 45 in May to 135 in June — a 200% month-over-month increase.
The year-over-year data still showed the impact of earlier declines, so this is not a story of full recovery after one month. It is a story of returning to a project, restoring structure, and seeing the first signs that the SEO Recovery plan is moving in the right direction.
In June, VoucherCodes.ae also recorded 600 visits from AI tools and 186 conversions from AI-driven traffic. ChatGPT was the main source, generating 494 sessions and 179 conversions according to the report.
| AI metric | June 2026 |
|---|---|
| AI traffic | 600 |
| AI conversions | 186 |
| ChatGPT sessions | 494 |
| ChatGPT conversions | 179 |
This is an important signal for coupon and voucher websites. Users are increasingly looking for discount codes, shopping recommendations, and promotional offers through AI tools. For platforms like VoucherCodes.ae, visibility beyond traditional Google search may become an additional source of qualified traffic and conversions.
We came back to Delante because we needed a partner who already knew the history of the project, understood the coupon industry, and could quickly bring structure back into our SEO process. We needed more than recommendations — we needed a clear recovery plan, implementation control, and an external perspective to help us return to a growth trend.
Year-over-year decline and first month-over-month rebound
The chart shows the scale of the year-over-year challenge, as well as the first positive signs after the SEO Recovery work began: +26% clicks MoM and +4% impressions MoM.
Coupon Reveal Events
Coupon Reveal Events increased from 45 in May to 135 in June 2026.
AI Traffic
In June 2026, AI-driven traffic generated 600 visits and 186 conversions, mostly from ChatGPT.
Keyword positions
The report shows 58 monitored keywords, including 42 keywords in TOP30.
The biggest challenge of the project was rebuilding trust in the website and adapting it to the modern quality standards expected by both users and search engines. We focused on improving the site’s usability, developing valuable content, and strengthening E-E-A-T signals. The initial effects of these efforts are already visible in the form of growing traffic and improved business results.
VoucherCodes.ae shows that returning to a trusted partner can be a smart business decision. When an agency already knows the project history, the business model, and the website’s past, it can diagnose issues faster, prioritize better, and start rebuilding results with less ramp-up time.
The first signs after the return were visible in June 2026: Google clicks increased by 26% month over month, and Coupon Reveal Events increased by 200%. At the same time, the year-over-year data showed that the project still required consistent recovery work.
SEO Recovery is not a one-off fix. It is the process of regaining control over visibility, website quality, implementation, and the direction of organic growth.
Thinking about bringing external SEO support back in?
We can help identify what needs to be fixed, which areas are holding back organic performance, and how to structure an SEO Recovery plan that rebuilds traffic and conversions.
