Advantage+ Budget Facebook Ads

What Is Advantage+ Budget in Facebook Ads? – Definition

This is an advanced option for automatic advertising budget control. It gives the Meta system the ability to dynamically adjust the allocation of funds between ad sets.

How Does It Work?

Instead of allocating a budget to each ad set separately, a single budget is set for the entire campaign, allowing for the allocation of financial resources to more effective ad sets and reducing spending on those that yield poorer results. As a result, funds may be distributed unevenly among ad sets.

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