Event Testing Meta Ads

What is Event Testing in Meta Ads? - Definition

A feature in Meta Ads that allows you to check whether events on the website and application are being correctly received (thus, we know if submitted forms, purchased products, etc., are correctly counted).

What should be taken into account?

During testing, it may happen that analytical data will start appearing only after at least 30 minutes from performing a given event in the testing mode on the website.

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