What Are Scripts in Google Ads?
Google Ads scripts provide information about specific situations in the account (e.g., when the number of clicks on a given day is zero) and enable automation of changes within the Google Ads account. By using JavaScript codes, you can avoid manual adjustments such as bid modifications, pausing ad groups, or adding keywords. Scripts also allow for more precise analysis of campaign performance.
Scripts are particularly useful for managing complex advertising accounts.
The easiest way to start with Google Ads scripts is to download ready-made scripts from the Google Ads script library.
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