What is a NAP? – Definition

NAP is the “thumbprint” of online businesses – it provides the most essential data about them. This acronym stands for: Name, Address, and Phone Number. With NAP, it is possible to reach more local users.

what is nap definition


NAP is particularly useful for the process of local SEO. Through NAP, you can increase brand trust among both users and Google crawlers. By providing not only general company data but also an email address, website, opening hours, etc., you will make it easier for customers to find reliable information online about your company. It is worth keeping in mind that NAP should contain real data, so when you change your address or phone number, make sure that you update it.

Among the most popular NAP websites, it is worth mentioning: Europages, HotFrog, and Cylex.

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