What is a NAP? – Definition

NAP is the “thumbprint” of online businesses – it provides the most essential data about them. This acronym stands for: Name, Address, and Phone Number. With NAP, it is possible to reach more local users.

what is nap definition


NAP is particularly useful for the process of local SEO. Through NAP, you can increase brand trust among both users and Google crawlers. By providing not only general company data but also an email address, website, opening hours, etc., you will make it easier for customers to find reliable information online about your company. It is worth keeping in mind that NAP should contain real data, so when you change your address or phone number, make sure that you update it.

Among the most popular NAP websites, it is worth mentioning: Europages, HotFrog, and Cylex.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


Mobile Commerce: M-commerce as a Separate Branch of E-commerce

Mobile Commerce: M-commerce as a Separate Branch of E-commerce

The research conducted by Counterpoint last year indicates that we spend approximately 5 hours a day using our smartphones. We devote most of this time to browse the net or scroll social media and other digital content. Today, it’s hard to imagine life with no mobile devices. The revolution that has been lasting for several years now is slowly taking its toll on every aspect of our lives.

Read more
Local SEO. A Complete Guide

Local SEO. A Complete Guide

Do you run a local business in your city or region? In this case, local SEO is something that you absolutely need to consider in your marketing campaigns. In this guide, I will explain to you what local SEO is, how you can benefit from it and what are the most important elements of local SEO. Dive in and explore everything you should know about local SEO!

Read more