When choosing an SEO agency to cooperate with, you should take into account a number of factors. If you select a service provider based solely on the low price, you shouldn’t be surprised that instead of getting off on the right foot, you’ll have to deal with numerous problems. How to choose the right SEO agency and what to pay attention to?
Table of contents:
- How to Choose the Right SEO Agency
- Experience of the Agency
- Industry the Agency Operates in
- Contract Type
- Watch out for Empty Promises
- Ways to Terminate the Contract
- Contractual Penalties
- The Quality and Quantity of Keywords Research and Scope of the Website Audit
- The Frequency and Form of the Reports
- Contact Persons and Specialists Responsible for the SEO Process
- References and Reviews About the Agency
- Case Studies
- The Contract Expires… And What Now?
- The Costs of the Service and the Settlement Methods
- The Website of the SEO Agency
- How to Choose SEO Agency – the Takeaway
How to Choose the Right SEO Agency
A good SEO strategy can significantly improve your website visibility in the SERPs. To make the right choice, and conquer the organic search results, you should pay attention to the following factors.
How to choose the right SEO agency?
Focus on the elements mentioned below.
1. Experience of the Agency
Before selecting an SEO agency to cooperate with, ask relevant questions and research to find out if the company is familiar with your CMS, has its own dev team, or can create content.
Answers to these questions will help you evaluate the expertise and experience of the SEO agency. Moreover, it’s a great starting point to decide if the offered services are likely to meet your expectations.
2. Industry the Agency Operates in
Has the SEO agency been working with various businesses operating in numerous industries? Does it run SEO campaigns abroad, and know how to prepare strategies that are tailored to a specific market?
On-page and off-page activities like link building can vary from country to country. If you aren’t sure if the selected agency is the right fit for you, check out available case studies or ask relevant questions that will help you choose an SEO agency to work with.
3. Contract Type
Check the terms and conditions of the contract proposed by the company – focus on the regulations concerning the cooperation and the contract type. It’s a good sign if the agency is flexible and agrees to modify the contract so that it meets the client’s requirements.
Remember that performance-based SEO is a relic of the past. Agencies that offer this settlement method frequently rely on black hat SEO, instead of delivering long-term results. Go for a transparent, and stable offer that can be modified according to your needs.
4. Watch out for Empty Promises
How to choose the best SEO agency?
Watch out for empty promises!
It’s obvious that as a client you want to quickly see the first results of the campaign, and conducted activities. However, it’s crucial to keep in mind that SEO is an ongoing process, and nothing happens overnight.
If an agency promises that you’ll reach the top 3 within a month, it’s a red flag. Although it’s possible to achieve such spectacular results, doing so usually means using black hat SEO, which can do more harm than good to your website in the long run.
5. Ways to Terminate the Contract
Don’t forget that cooperation with an SEO agency should be smooth, and pleasant for both parties to the contract. The agreement should be structured in a way that protects both the agency and the client.
Before signing anything, double-check elements such as the notice period and conditions. Long contracts without the possibility of terminating them are risky. The agency should show you the progress each month, and you should see how SEO benefits your website and business.
6. Contractual Penalties
When selecting an SEO agency to work with, read the regulations on contractual penalties and ask about the situations when they may be enforced.
An SEO agency that informs you about numerous possible penalties (and doesn’t allow you to resign from cooperation if it doesn’t bring satisfactory results) is a sign that you should continue looking.
7. The Quality and Quantity of Keywords Research and Scope of the Website Audit
The selection of appropriate keywords is the cornerstone of every SEO process. This is where each cooperation with an agency starts. Also, this element has a crucial impact on the success and effectiveness of on-page and off-page activities that will be performed in the future.
Keywords chosen for the process should accurately reflect the scope of the client’s business. The process requires great expertise, profound research, and a good understanding of customers’ needs.
We believe long tail keywords have the biggest impact on businesses’ growth. Try our long tail SEO services and find out how we can boost yours!
Find out how many keywords the company is willing to prepare for you. Does the selected SEO agency ask you about your business goals and profile? Does it offer a thorough website audit analyzing the shortcomings of the site? Does it prepare a strategy adjusted to the needs of an individual client?
Take your time to check the scope of the audit, meaning the information the SEO agency is about to analyze. Go for a company that communicates in a transparent way, gives you a sample document, and is willing to assist you during the SEO process.
What should a thorough SEO audit contain? Find out experts’ tips on how to do SEO audits!
8. The Frequency and Form of the Reports
How to choose an ecommerce SEO agency?
Select a company that regularly sends detailed SEO reports of the performed activities and achieved results. Thanks to it, you’ll be able to determine whether the steps taken by the SEO agency bring satisfactory results and whether the tasks you pay for are carried out in a proper way.
Avoid agencies that inform about the results and performed operations only at the client’s request, and learn what elements are discussed in the reports before signing the contract.
Not sure what to focus on and what should be mentioned in the report? Check out our entry: SEO report – what should it include?
9. Contact Persons and Specialists Responsible for the SEO Process
Who is going to communicate with you and inform you about the progress of the SEO process? Does the agency have managers that take notes and speak to SEO specialists or do the specialists communicate with clients directly?
All this translates into the effectiveness of cooperation. Choose an SEO agency that is quick to react and make sure there will be a specific specialist assigned to your project. This way, you’ll know whom you should contact in the case of an emergency, or doubts.
10. References and Reviews About the Agency
Social proof matters and the situation is no different when talking about SEO. How to choose an SEO agency to work with? Check out available reviews, and recommendations on industry portals such as Clutch.
Learn about companies that have cooperated with the agency, check its Google My Business and Facebook profiles. Analyze elements that are important from your point of view, and choose an agency meeting your standards.
Go for an agency that has a good reputation and can boast positive feedback.
Does the SEO agency have any rewards that would make it stand out from the crowd? Check out its website and official industry rankings to see who dominates the market.
Although services of professional, experienced, and globally recognized agencies can be more expensive at first, it’s worth keeping in mind that such cooperation can bring you greater effects.
12. Case Studies
What to do if flowery website descriptions and diversified reviews don’t help you make up your mind? Check out case studies and testimonials published on the official website of the agency.
This way, you’ll see whether the company has ever cooperated with a business similar to yours, how it overcomes different obstacles, and what activities are its main focus. Moreover, you can always contact organizations described in the case studies, and verify the information.
Analyzing case studies, and strategies adopted by the SEO agency will help you choose a service provider tailored to your needs.
13. The Contract Expires… And What Now?
What will happen after the contract expires? Will the backlinks be deleted?
Keep in mind that losing many links in a short period of time can have a very negative impact on your page authority, and positions in the SERPs. Make sure that the agency you cooperate with doesn’t remove the links when you stop working together.
Remember that it’s always better to choose an agency that transparently answers the question and tells you what will happen when the contract expires than to start cooperation with someone who avoids giving specific information.
14. The Costs of the Service and the Settlement Methods
The proposed costs of SEO services are another factor you need to pay attention to while searching for a perfect SEO agency.
Quality doesn’t always come cheap and choosing an agency based solely on attractive prices may bring you more harm than good.
Take note of the available settlement methods. Search for a company that will explain everything in detail and tailor the offer and pricing to your website.
15. The Website of the SEO Agency
Are you wondering how to choose the right SEO agency? Take a closer look at the website of the company you want to cooperate with.
Is it designed with care for details? If so, you can expect high quality, thorough services, and a professional approach.
Check the positions of the agency in the SERPs, evaluate your experiences with the site, and see if it inspires trust. Remember that a professional SEO agency can present its offer, expertise, and services in an awe-inspiring manner that makes it stand out from the crowd.
How to Choose SEO Agency – The Takeaway
Although the process of choosing the right SEO agency to cooperate with isn’t a piece of cake, there are a few factors you should consider to make the task easier. Before you get down to research, remember to set your priorities and business objectives.
Remember that thorough market analysis will surely allow you to choose qualified specialists that will help you boost your website traffic, positions, and sales. Hopefully, with today’s entry, you’ll easily select an agency meeting your expectations.
Want to start cooperation with Delante? Contact us and see for yourself that we’re an SEO agency created to fit your needs.