Some people think their e-commerce business could drive more visitors to make purchases, compared to bricks and mortar shops. In reality, online window shoppers are much more difficult to convert. According to a recent survey conducted by Invespcro.com, the average conversion rate of e-commerce websites in 2020 is 2.86%. However, online plugins and tools will guarantee your website is better optimized, increasing your chances of converting business, and WordPress has many valuable tools for this job. With this in mind, we’ll explore how to best optimize WordPress for greater conversion rates.
Optimizing for Conversion
Conversion optimization means setting up your WordPress created website to increase the potential for traffic and visitors. This can include improving your page layout, landing pages and even potential ad campaigns. The ultimate goal of WordPress SEO optimization is to increase the number of visitors to your page because visitors equal business – whether that’s selling a product or signing up to a newsletter. If done correctly, this entire process improves the conversion rate of your WordPress.
However, rather than spending unnecessary amounts of money on advertising, the process can be simplified with the help of web development experts who have experience with WordPress (and potentially other platforms) to generate the strongest conversions for you and your business.
Tips for Conversion Optimisation
Here are some proven ways you can optimize your WordPress based website for better conversion, breaking down each point below.
- Optimize your WordPress layout
- Make your WordPress website mobile-friendly
- Use white space on your WordPress
- Update older content
1. Optimize your WordPress layout
The layout of your WordPress website plays a crucial role in attracting visitors. Website features like the main navigation, as well as a call to actions (CTAs), are equally important. Make navigation on your WordPress user-friendly and as simple as possible. Visitors stay on websites that have smooth and easy navigation features. Take note of your analytics to identify areas your visitors click the most, so you can optimize the layout of such page for easy navigation, or help drive traffic where you want it to go. This will attract more visitors to your website and you will see a better conversion rate.
2. Make your WordPress website mobile-friendly
Today, mobile and tablet browsing has overtaken the desktop. With so many people reading, shopping, and browsing the internet on their mobile devices if your WordPress website is not mobile-friendly, you could lose a large amount of traffic. Work on your website design and layout in order to make it mobile-friendly, and don’t forget to test it on a range of devices.
3. Use white space on your WordPress
Your website’s user interface (UI) and user experience (UX) are important factors that affect how visitors use and perceive your website. Using white, clear space on your WordPress website enhances its overall interface and makes it look neat and clean. This will also improve the readability of your content or blog and gives a nice aesthetic look. The key information can still be displayed clearly, without being cluttered or too busy.
4. Post quality content
The quality of the content on your WordPress affects the growth of your website as a whole, and all incoming traffic. Make a habit of regularly updating your website content for better conversion optimization. Aim to publish relevant, engaging posts on your WordPress website or blog, and share this content on social media. Search engines favour websites with interesting, relevant and up-to-date content, so investing in good content creation helps your traffic strategy too.
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) is an optimization technique that judges quality over quantity. It deals with how visitors are engaging with your website, and it’s a way to track and optimize the number of visitors who are actually buying your product or performing the desired action. If your WordPress website has high traffic but a low conversion rate, it will generate less revenue than a website with comparatively lower traffic, but a higher conversion rate.
So, what is considered a good conversion rate? WordStream conducted an analysis from over 100 of their client’s accounts and they discovered that a good conversion rate generally floats around 2% to 5%. However, you can potentially gain even higher conversion rates with good practices.
Improve the Conversion Rate of your WordPress
Here are some ways you can improve the conversion rate of your WordPress built website:
- Improve the loading time of your WordPress
- Create definite lead magnets
- Use opt-in forms
1. Improve the loading time
A recent study showed that 40% of visitors will abandon your WordPress website if it takes more than 3 seconds to load. So, it’s absolutely necessary for you to improve the loading time of your page. Design your WordPress so it has the shortest loading time possible, ideally less than 2 seconds. In fact, the majority of WordPress web developers can design a WordPress website to load within a second. To achieve this, you can improve your website host, adjust images for faster loading times, remove unused plug-ins, or get a content delivery network.
2. Create lead magnets
Lead magnets are one of the most efficient ways to get visitors to your WordPress website, by luring them in. Create more than one lead magnet for your WordPress for better conversion rates. Once you start this, use a different lead magnet the next time. For example, quizzes to answer specific questions are an effective way to generate new, curious visitors.
3. Use opt-in forms
Consider using opt-in forms to improve your conversion rate. These could include overlays, end of post forms, or sliders. Just make sure the content shown is relevant to your audience and potentially offers them something new, rather than driving them away with irrelevant ads or pop-ups.
Optimizing WordPress for Payoff
In summary, optimizing your WordPress for better conversion will affect the way users engage with and navigate your website, but it will also generate better results from your website and business at the same time. So, don’t be afraid to make a change, try something new, and always keep an eye on the metrics. Your analytics will show you where the payoff is coming, so you can focus your efforts there.
If you’d like to discuss your business and how best to optimize your website, WordPress or otherwise, get in touch with us for a free consultation. We specialize in performance-based advertising and work with clients all over the world to help grow their presence, traffic, and revenue online. Contact us today.