How to Use AI in Google & Meta Ads Campaigns?

You might wonder how AI tools like ChatGPT can help you create Google Ads and Meta Ads campaigns or in customer service. The tool can be useful in:

• Generating an initial list of keywords (for Google Ads)
  
  
• Generating a list of negative keywords (for Google Ads)
  
  
• Generating inspiration for ad headlines
  
  
• Shortening content when you’re limited by character count
  
  
• Generating ad content suggestions – remember, it’s just inspiration, not a direct application of the content
  
• Translating ads into other languages
  
  
• Creating an initial account structure proposal
  
  
• Better understanding the client’s offer – both general
  
• and detailed:
  
  
• In customer service, for example: understanding the specifics of foreign clients – communication is very important. To avoid faux pas, it’s helpful to consider cultural differences, and Chat GPT can assist in understanding the general culture of a specific nationality.
  

In this part of the article, we’ll introduce you to some tools you can use for creating ads, in creative work, and when generating text.

Besides these well-known generative AI tools like ChatGPT, Perplexity, Google Gemini, etc., there are numerous language model-based systems available on the market that you can use for your daily content creation tasks. Here they are:

• Jasper AI: A paid AI/ML model supporting copywriting. It’s good for creating smaller text blocks and initial concepts for larger content.
• Copy.ai: An alternative to Jasper. In addition to generating text, it helps with gathering information about potential clients and summarizing YouTube video materials (in English).
• Writesonic: Helps build simple text blocks. It learns in real-time based on the latest data (an advantage over Chat GPT). Paid, with a free trial available after registration.
• Rytr: Generates unique content in over 30 languages and allows tone customization. It can also paraphrase and correct grammar.
• Grammarly: An Ukrainian service for language correction, available in free and paid versions—useful in international markets to ensure language correctness in ads and emails. When working in a foreign market, correct grammar and language are very important. The better the advertisement is written, the more likely it will catch people’s attention. An ad with correct language will be more clickable and trustworthy than one with bad grammar, like “Me eat, me drink.” This is where Grammarly can help.

As you can see, AI-based tools, like Chat GPT, are becoming increasingly helpful in daily advertising tasks. From generating keyword ideas to creating headline inspiration, translations, and content adaptation—AI simplifies and speeds up tasks that once required a lot of time and creativity.

Now you know how you can use AI in Google and Meta Ads campaigns. Remember, these tools shouldn’t be seen as replacements for human work but as tools that evolve our tasks and adjust them to the new reality. These systems have the potential to inspire, enhance creativity, and assist with repetitive, simple tasks. However, expert knowledge, years of experience, and the “human” factor will remain valuable in the market. The more technology advances, the more valuable human work will become.

If you want to learn more about AI in Google Ads, check out our article: Google Ads Automation: The Ultimate Guide

Let us know if the tools we’ve described above helped you create campaigns in Google or Meta Ads! And if you need effective ads prepared by experienced specialists – reach out to us!