PPC Weekly News Review (18.12.2023 – 22.12.2023)

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PPC Weekly News Review (18.12.2023 – 22.12.2023)d-tags
29 December 2023
Check out what's been happening in the PPC world lately! Budget scheduling in Meta Ads and new statistics in Performance Max and Demand Gen!

1min.

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New Levers in Performance Max Search Term Insights

The statistics available in the Search terms insights have been enhanced with additional levers. From now on, it is possible to filter search terms in categories such as “Top performing”, “Trending” and “Top demand”.

screen of the Google Ads Panel

source: Google Ads Panel

Audience Retention Statistic in Demand Gen Video Analysis

A new statistic in the Demand Gen campaign shows the percentage of viewers who have watched a given percentage of an ad video. It can prove helpful in analysing the quality of a video, indicating at what point the viewer loses their attention.

Formats such as In-Stream, Shorts and Feed can be analysed. In certain cases, it is also possible to examine the retention of specific audience segments by age, gender, device, ad group and campaign.

screen of the Google Ads Panel

source: Google Ads Panel

Budget Scheduling Feature in Meta Ads

When setting the budget at the ad set level in Meta Ads, it is now possible to plan to increase it in advance by selecting specific days and hours. This functionality can prove extremely useful, for example, during periods characterised by higher sales.

screen of the Meta Ads Panel

source: Meta Ads Panel

A set of ads with a budget planned this way can be identified by the caption ‘Daily range’ instead of the standard ‘Daily’.

screen of the Meta Ads Panel

source: Meta Ads Panel

Author
Michał Szydlowski
Author
Michał Szydłowski

Junior SEM Specialist

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Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe