PPC Weekly News Review (18.12.2023 – 22.12.2023)
The statistics available in the Search terms insights have been enhanced with additional levers. From now on, it is possible to filter search terms in categories such as “Top performing”, “Trending” and “Top demand”.
A new statistic in the Demand Gen campaign shows the percentage of viewers who have watched a given percentage of an ad video. It can prove helpful in analysing the quality of a video, indicating at what point the viewer loses their attention.
Formats such as In-Stream, Shorts and Feed can be analysed. In certain cases, it is also possible to examine the retention of specific audience segments by age, gender, device, ad group and campaign.
When setting the budget at the ad set level in Meta Ads, it is now possible to plan to increase it in advance by selecting specific days and hours. This functionality can prove extremely useful, for example, during periods characterised by higher sales.
A set of ads with a budget planned this way can be identified by the caption ‘Daily range’ instead of the standard ‘Daily’.
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