PPC Weekly News Review – #2 January 2024

From the beginning of February 2024, an update on the clarification of sensitive incidents for product advertising will come into practice.

Such events will include:

• products or services glorifying, denying or exploiting a sensitive incident,
• price manipulation or false inflating of prices of necessities of life after a sensitive incident,
• claiming that victims of a sensitive incident are self-inflicted and do not deserve help,
• the use of keywords that are linked to a sensitive incident.

Source: https://support.google.com/merchants/answer/14199870

What Does this Mean for You?

It is worth knowing exactly what is included under the term sensitive incidents in order to avoid using such practices in the implementation of advertising activities. Otherwise, Google Ads will block your campaigns.

On some Google Ads accounts you can see a notification that you can disable the creation of automatic assets in Performance Max campaigns.

Source: Google Ads panel

What Does this Mean for You?

This is great news! Disabling automatic extensions gives you much more control over the content used in your campaigns. For example, Google Ads will no longer be able to create automatic videos, the quality of which was often questionable and the content not always aligned with the company’s image.

This is great news! Disabling automatic extensions gives you much more control over the content used in your campaigns. For example, Google Ads will no longer be able to create automatic videos, the quality of which was often questionable and the content not always aligned with the company’s image.