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Loading...Starting July 22, Google Merchant Center will begin the migration process to Google Merchant Center Next, which will feature enhanced functionalities to facilitate business management and promotion activities. Selected advertisers will be notified of this change via email.
What does this mean for you?
The new version of Google Merchant Center has been available for volunteers for some time. Now, Google is making it mandatory for all accounts. Not every account will be converted immediately; changes will be implemented gradually.
From now on, when duplicating campaigns in the Meta Ads panel, the platform will display recommended options in the form of checkboxes. It suggests applying options such as Advantage+ audience, Advantage+ creative materials, or adding catalog items to the new campaign.
source: Meta Ads Panel
Meta encourages advertisers to use Advantage+ options this way.
What does this mean for you?
Now, when duplicating selected campaigns, you can easily add the recommendations chosen by the Meta system. If you do not wish to implement any of them, simply deselect them in the respective fields.
The Meta Ads panel now includes new views that facilitate quick filtering of campaigns, ad sets, and individual ads. It is possible to create your own quick view by configuring it based on selected filters. Available views are marked with a distinctive icon, which can help differentiate them.
source: Meta Ads Panel
What does this mean for you?
If selected campaign filtering is particularly useful and valuable to you, you can now configure it using the new feature and have quicker access to it. To do this, go to the top section of the Meta Ads campaign panel, click the plus icon, then “Create a view,” and choose your preferred settings.
Until now, creating a GA4 key event was only possible in the GA4 panel, followed by importing it into Google Ads. Now, this functionality will also be available in the Google Ads panel – key events created there will appear immediately in Google Analytics 4.
What does this mean for you?
With the new option, creating and managing GA4 key events will be even faster and more effective, thanks to synchronization between the two Google platforms.
