A brief introduction to SEO in Russia
Russia undoubtedly belongs to the list of the most fascinating countries in the world. It’s enormous and inhabited by 150 million people, more than 12 million of them live in the country’s capital - Moscow. Russia is renowned primarily for its beautiful nature. It can boast with the deepest lake in the world, mountain peaks that are several thousand meters high or coniferous forests that occupy the area of thousands of kilometres. Unsurprisingly, Russian is the official language in Russia and it’s written down with the use of civil script - a simplified form of Cyrillic. This fact certainly affects the local e-commerce market and consequently, SEO.The e-commerce market in Russia
Without a shadow of a doubt, business owners who consider entering the Russian market should be pleased with the fact that the number of Internet users in Russia increases every year. In 2015, only 59.53% of inhabitants used the Internet on a regular basis, while in 2018 the number reached 62.40%. Russians are also increasingly eager to shop online - over the past few years, the growth has reached as much as 10% (in 2015, 37% of the Russian population [38 million] shopped online, while in 2018 the number increased to 47%, [almost 50 million]).Russian Internet users - what are they like?
- To access the net, Russians prefer using computers and laptops (68%) rather than mobile phones (61%).
- Tablets aren’t particularly popular in this country (28%).
- 85% of Russian Internet users browse the net every day.
- A typical Russian person spends approximately 6 hours and 29 minutes a day online.
- 21% of Internet users take advantage of voice search.
Lots of interesting facts here, Wojtek! Really enjoyed your article and I can totally confirm that in Russia we definitely go for Yandex 🙂