Here comes some good news for everyone who uses videos on their websites. Thanks to the latest change in functionality added to Google Search Console, it is now possible to - among others - check why a video you uploaded to your site doesn’t bring you the traffic it deserves.
Feedback You Can Get From the Video Indexing Report
In other words, the video indexing report generated in GSC shows you how Google robots index the video content.
[caption id="attachment_55132" align="aligncenter" width="912"] Source: https://developers.google.com/search/blog/2022/07/video-indexing-report[/caption]
It also reveals the reasons why some videos can’t be indexed at all, thus losing the potential to reach a wider audience.
What are the most common reasons?
Issues That Prevent a Video From Being Indexed
To inspect whether the videos added to your website perform well, open GSC and go to the Coverage section (left navigation bar).
If the video is detected, the report will appear exactly in this place. Keep in mind that this update is still rolling out so you may not see this change just yet.
Apart from showing you the exact number of indexed and well-performing videos, the report also helps you identify the impediments that should be removed in order to get the video indexed properly.
These may be:
video being either too large or too small
lack of URL thumbnail
invalid video URL
unsupported or unknown video format
various thumbnail issues (specified in the report)
[caption id="attachment_55135" align="aligncenter" width="913"] Source: https://developers.google.com/search/blog/2022/07/video-indexing-report[/caption]
Having the clear guidelines set, you know which exact steps you need to take to help Google properly index the content you upload to your site.
Once it’s done, you significantly increase the chance of people finding the material you prepared for them, so that they can learn something from it or simply entertain themselves.
And the power of video content shouldn’t be neglected, especially now, when it’s enjoying enormous - and still growing! - popularity.
Since more and more people choose watching over reading, the websites featuring videos are simply more attractive, thus ranking higher and getting more traffic.
A translator and copywriter who has been working in marketing since 2015. As a trained English teacher, she knows tricks for breaking down complex ideas, making them easily comprehensible for laymen. In her free time, she reads everything related to Scandinavia and shoots wedding and sports reports.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.