WebMCP in Early Preview: Google Prepares for the Era of Agentic AI! – AI News – #3 February 2026

Until recently, the SEO and AI industry was buzzing about llms.txt. It was heralded as the new communication standard, designed to help Large Language Models (LLMs) easier “read” website content. However, technological reality is verifying these assumptions at a rapid pace. It turns out that static content availability is not enough. The real revolution is heading toward Agentic AI—autonomous agents that don’t just consume content but act on behalf of the user.

This direction was accurately predicted by Wojciech Urban, Senior SEO & R&D Specialist at our company. In his analysis earlier this year, he stated directly:

Wojciech pointed out at the time that the future lies in using MCP to conduct entire purchasing processes via a chatbot, without the need to ever visit the store’s website. Today’s announcement from Google regarding WebMCP serves as a strong confirmation of this vision.

WebMCP (Web Model Context Protocol) is Google’s answer to the growing need for structured interaction between websites and AI agents. Until now, bots had to “guess” how to navigate a page by analyzing the DOM structure, which was prone to errors and broke easily with code changes.

WebMCP creates a direct communication bridge. It allows website owners to define specific tools and instructions, telling the AI agent exactly where and how to perform an action.

As part of WebMCP, Google proposes two new APIs that form the foundation of the “Agentic Web”:

Thanks to these solutions, agents gain speed, reliability, and precision that are impossible to achieve with traditional website scraping.

The introduction of WebMCP is a milestone toward the “headless” internet. For the end user, this means convenience; for businesses, it means the necessity to adapt to a new model of sales and service.

Key areas of application include:

WebMCP is currently available in an early access version for Chrome developers. However, this is a clear signal of where the Mountain View giant is heading. The year 2026 will not be the year of AI “reading” the internet, but the year of AI “acting” within it.

As our expert Wojciech noted: “This will be a revolution worth preparing for.” Websites that implement standards like MCP will gain a competitive edge, becoming “visible” and “operable” for the new generation of digital assistants.

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Source: https://developer.chrome.com/blog/webmcp-epp