Do you know one of the most important rules of quality SEO? It’s the ability to keep up with Google algorithm changes! In the past, search engines didn’t care about content at all. Poor quality links bought in bulk and other activities now considered black hat SEO were sufficient to rank high. However, much has changed in 2011 when Google introduced the seemingly innocent and adorable Panda algorithm. Back then, saying that “content is king” became unbelievably popular in our industry. The newer updates brought even more changes, with E-E-A-T – Experience, Expertise, Authoritativeness, and Trustworthiness – taking the place of the old saying, but one thing did not change: SEO copywriting is an extremely important and precious component of any digital marketing strategy. Therefore, today we’re going to take a closer look at this process.
We deliberately applied the word “process” in the introduction – properly performed SEO copywriting that is supposed to bring the intended results is neither quick nor easy. It’s an elaborate process that involves a number of factors.