Top 7 Tools for Optimizing Your Blog Content

Top 7 Tools for Optimizing Your Blog Content

In a crowded digital landscape where content is king, we are all required to step up our game when it comes to content creation and blogging. In short, we should all aspire to create the best, optimized content for search engines and to drive our businesses forward.

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SEO is the best way and most straightforward system when it comes to boosting the content on your website and making your brand visible within the crowd. Writing great, error-free SEO content is the heart and soul of effective optimization, and this can easily be completed with the help of a wide range of content optimization tools.

If you’re wondering what the best tools for optimizing your content are, here are 6 top suggestions for implementing into your everyday SEO practices:

Top 7 tools for optimizing blog content

  1. Surfer SEO
  2. SEMRush
  3. Grammarly
  4. PageSpeed Insights
  5. Sumo
  6. Yoast SEO
  7. Ahrefs

1. Surfer SEO

Surfer SEO is one of the most popular content optimization tools. It is a web-based on-page optimization tool that lets you investigate how your content performs when compared to your top ranking competitor’s URLs in the search engine results page. This tool analyzes over 500 SEO ranking factors that help you rank better for your keywords, giving a boost to your website traffic.

This SEO analysis tool will let you know whether your content is under-optimized or over-optimized for your keyword, and give you suggestions on how to fix your content. Surfer SEO will also help uncover other related keywords to add to your pages. This optimization tool is available at a very affordable price & extremely user friendly.

A screenshot from surfer seo tool

2. SEMRush

One of the most popular blog optimization tools, SEMRush helps provide useful keyword research and gives competitor analysis. It is extremely easy to use as well. Just type your domain into the system and you’ll be provided tons of helpful data related to SEO. After you press “Start Now,” you’ll arrive at a dashboard that shows seven tabs including Overview, Organic Search, Backlinks, Advertising Research, PLA Research, Display Advertising, and Traffic Analysis.

You can also get access to useful keyword analytics which will help you in optimizing your own blog content. This tool is free to use but you are restricted to 10 free requests per day, which is not a bad option if you’re on a budget for marketing research.

3. Grammarly

Grammarly is a favorite blogging tool for every content writer. It helps writers ensure proper grammar and spelling in their articles, all completed automatically. Great, error-free writing is key to gaining a wider audience and customer base. You can install the Grammarly browser extension for free, and there’s also a paid premium version that gives access to its additional features.

Perhaps the best aspect of this content tool is that it works with WordPress. This allows you to type right into your WordPress content manager and it will underline incorrect words or phrases. If you are not writing for WordPress, you can type directly into the Grammarly app. This way you can easily click on a suggested correction without interrupting your workflow.  Also, you can add the extension to your Google Chrome browser to make sure Grammarly is there for you to correct your mistakes!

a screenshot from the grammarly - correcting mistakes


4. PageSpeed Insights

This handy tool from Google is an absolute must-have because it evaluates the content on any website page and makes suggestions on how best to optimize it to make it load faster, and be free from errors.

PageSpeed Insight is a popular content optimisation tool by Google

Research shows that the majority of mobile users leave a page if it takes more than three seconds to load. That’s why optimizing for speed is essential. PageSpeed Insights help increase your website’s ability to load faster and get your visitors where they need to be. By entering the URL of your website, it will generate a personalized report highlighting factors that are slowing down your pages, and will even show recommendations on how to address these issues. You’ll also get a PageSpeed score, which ranges from 0 to 100 points. If the score lies somewhere around 85 or more, it means that your website is well-optimized.

5. Sumo

Sumo is another popular content tool that allows you to add social sharing buttons, email capture forms, and various analytics to your blog. There’s also a paid premium version of Sumo which gives you access to its additional features, like better templates. You can easily install the Sumo app on your machine and give it a test run. If you are not sure about how the features work, there is a user-friendly guide on getting started with the list builder system.

6. Yoast SEO

This is undoubtedly one of the best blogging tools for SEO because it’s extremely thorough and very simple to use. Once you’ve installed the plugin, simply write your blog content and posts as you normally would. Then, scroll down to see Yoast’s analysis of your website page. It’s recommended that you fix anything displaying in red or orange until you see a green “Y” next to your publish button.

Another great aspect about Yoast SEO is that it allows you to change the social sharing information of any page or post, and adapt for different social platforms, fully optimized. As with all plugins, these are a handy guide and resource but you should still consider bespoke support from an SEO professional for better and more tailored results.

7. Ahrefs

Ahrefs is an SEO tool that allows you to perform keyword research around your blog content so that you can ensure you’re targeting the best keywords with the highest traffic and lowest difficulty to rank for. Although this particular tool isn’t free or cheap, you can still use it for a free two-week trial.

Ahrefs - keyword analysis tool

We believe, if you want to noticeably improve your website ranking on Google, this is one of the best keyword research tools you can use. Ahrefs has many wider uses, including keyword research, content explorer, competitor analysis, and backlink tracking. The tool might look a bit advanced for some users, but practice makes perfect, and they provide a comprehensive guide on how to get the most from the system.

Optimization Tool Summary

In closing, content optimization tools are an extra resource to help you improve your website content, and by extension boost traffic, grow your email list, find and rank for relevant keywords, and rank higher in search results. And what’s more, you can use most of them for free, or at least start out with a trial.

However, tools and plugins don’t substitute for a good, all-encompassing SEO strategy, which should shape and dictate your digital marketing plan. We work with business customers all over the world and have great success in helping clients reach their targets through quality, performance-based advertising. To discuss your requirements and get a free quote, connect with us today.

Head of SEO & SEM - Matt Calik

Head of SEO & SEM

Technical SEO specialist experienced in creating scalable processes based on agile methodologies. Responsible for international SEO strategies. He has strongly analytical approach to online marketing supported by over 12 years of experience. Previously associated with IT, motorsport, tobacco and financial markets. He has been building Delante for 5 years where he is Head of SEO and SEM department.
Comments (2)
  1. Hi Matt,

    The list of tools you have mentioned is really helpful. Out of those, I am already using SEMrush, Yoast and Grammarly. Let me test the rest ones.

    Thanks for sharing. Great Job.

    1. Thanks! Happy to help, you can drop me a line if you’ll have some thoughts on the rest of the tools 🙂

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