Rafał Pawlak
Business Growth Advisor
Rafał supports Delante’s clients in making informed decisions about growing their online businesses—from SEO and SEM, to growth strategies, to AI-powered solutions. With experience in the technology, e-commerce and smart home sectors, he quickly understands a client’s business context and recommends actions that genuinely impact performance.
For over seven years, he has built his career across both sales and product development roles. At Green Cell, he was responsible for key accounts, partnership growth and commercial results for one of Poland’s most recognized technology brands. Earlier, as a Brand Manager and Business Development Associate at Irgen SmartHome Solutions, he combined analytical work with implementation projects, expanding the product portfolio and partner network.
At Delante, he focuses on understanding client needs, leading sales processes and advising companies on how to use performance marketing and search visibility to scale their results. He blends the mindset of a consultant, analyst and business partner—because the best strategies are created where data meets a clear understanding of business goals.
He completed postgraduate studies in Business Analytics at the University of Economics in Kraków, complemented by a technical degree from AGH University of Science and Technology. He also holds SMC Scrum Master and Agile PM certifications, which help him run sales and project processes in a structured, transparent and outcome-oriented way.
Privately, he’s passionate about mountains, art, new technologies and tools that make everyday work more efficient. He values collaboration based on clear communication, responsibility and a true partnership approach.