AI Overviews is an innovative feature of Google Search, officially launched in USA in May 2024 and in Poland on March 26, 2025. It partially replaces traditional search results, presenting users with ready-made, concise answers and summaries generated by artificial intelligence. AI Overviews aim to provide quick, direct answers to queries without the need to browse multiple web pages. This is a significant step in the evolution of online information search, emphasizing the immediate delivery of knowledge.
How do AI Overviews work?
The mechanism of AI Overviews is based on advanced analysis of content available in the Google index. Artificial intelligence processes information from multiple sources to generate a comprehensive yet easy-to-understand summary of the most essential information that best matches the user’s intent. This feature resembles an expanded, more interactive “knowledge panel” that provides clear answers to often complex questions directly on the search results page.
Availability of AI Overviews in Poland
Since March 26, 2025, AI Overviews have been gradually made available to users in Poland. To use them, you must be logged into your Google account. The feature supports queries in both Polish and English. Poland is one of the European countries, alongside Austria, Belgium, Spain, Ireland, Germany, Portugal, Italy, and Switzerland, where Google has decided to implement this solution. It is worth noting that the feature is still being tested and its functionality and scope may change.
The impact of AI Overviews on SEO
Introducing AI Overviews has significant implications for SEO specialists and website owners. Direct responses generated by AI may lead to a decline in organic traffic, particularly for informational and how-to queries, where users receive satisfactory answers directly on the search results page. Although AI Overviews cannot be disabled, Google allows filtering search results to display only traditional text links. Adapting your SEO strategy to AI Overviews means creating high-quality, detailed content that can be cited and used by AI, thanks to its clear formatting and appropriate structure.
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