What is TikTok? – Definition
TikTok is a popular social media app that lets users create and share short videos. It is known for its dynamic content and viral trends.
It allows users to record videos lasting 15-60 seconds with a variety of special effects, filters, and music. The platform is known for its advanced recommendation algorithm, which tailors content to individual user preferences, delivering a unique, personalized video stream to each user.
TikTok is defined by trends that drive user activity, inspiring them to create and share creative ideas.
A brief history of TikTok
TikTok was launched by the Chinese company ByteDance in 2016, initially under the name Douyin in China. In 2017, the app was launched internationally as TikTok. In 2018, ByteDance acquired Musical.ly, a popular app among young people, and merged it with TikTok, driving the platform's rapid global growth.
Popularity
TikTok currently has over 1 billion monthly active users worldwide, from the United States to India and Europe. The app is particularly popular among the younger generation, but it is also gaining popularity among older audiences and companies that use the platform for marketing and communication.
TikTok is not only a tool for entertainment, but also an important medium of digital culture that influences trends, lifestyles, and communication in the 21st century.
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