Google Tests New Function – Ads Displayed Along Organic Search Results

Recently, many users have been reporting that they see paid ads along free search results in SERPs. While initially it might seem a mistake, it actually is no coincidence. Google Ads liaison official account has, somewhat, confirmed that:

We’re regularly experimenting and don’t have anything more to share at this point.

— AdsLiaison (@adsliaison) October 24, 2023

As you can see, it’s currently difficult to determine whether this function will be permanently woven into the SERPs. But, it has already caused quite an outrage.

As many users point out, one of the keys to Google success was a clear interface and a visible distinction between ads and free content.

I read an article that argues Google is slowly killing off organic results.

One of the things that made Google the success it is, was its clean user interface. This contrasted with virtually everything else at the time which was absolutely cluttered with ads.

— Adam Arthur (@nomadicpreneur) October 24, 2023

However, this potential update might change that. And, although nothing has been confirmed yet for the long run, these test have already caused an outrage. How will the tech giant react? We’re about to find out in the upcoming weeks.