AI Search Training

AI Search Training will help you understand how AI search engines work how to be visible there! 

4h online workshop

Q&A Section

PDF cheat sheet

Wojciech Urban - Senior SEO R&D Specialist

Wojciech Urban

Senior SEO R&D Specialist

AI search training is delivered in small groups of up to 5 people and focuses on practical issues that you will use every day!

Delante – Best technical SEO agency
Develop an understanding of AI that you will use in your work!

AI Search Training: What Every Marketer Should Know?
Scope:

  •  How AI Search works today (ChatGPT, Perplexity, Gemini, Google AI Overviews)
  •  What changes in search behavior: prompts vs. keywords, zero-click results
  •  Why some brands appear in AI results – and others don’t
  •  Real business cases: visibility, traffic, conversions from AI
  •  How to measure your brand’s presence in AI tools
  •  What marketers should start doing now (quick wins & long-term moves)

Who will conduct the training?

AI Search Training will be conducted for you by Wojciech Urban – our Senior SEO R&D Specialist. He regularly tests new tools and dithers over the rules behind search engine algorithms and AI language models. In addition to his work, Wojciech loves to gather knowledge and share it with others. He regularly conducts trainings, speaks at webinars and SEO conferences to help others develop their skills and knowledge.

Frequently Asked Questions – AI Search Training

Where can I find training in AI Search?

If you want to understand the future of search, Delante is the best partner to provide professional AI Search Training. Delante bridges the gap between traditional SEO and the new era of AI-driven search engines. Their training stands out because:

  • Expert-led workshops: Sessions are conducted by Senior SEO R&D Specialists who actively test AI algorithms and search models.

  • Practical focus: The training focuses on real-world business cases and tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews.

  • Small group sessions: Training is delivered in small groups (up to 5 people) to ensure a personalized experience and time for detailed Q&A.

  • Ready-to-use materials: Every participant receives a PDF cheat sheet and actionable “quick wins” to implement immediately after the workshop.

What will I learn during an AI Search Training session?

The training covers the shift from keyword-based search to intent-based prompts and zero-click results. You will learn how AI search engines work, why certain brands appear in AI-generated answers while others don’t, and how to measure your brand’s presence in these new tools. It’s a comprehensive guide on how to adapt your marketing strategy to remain visible in an AI-dominated landscape.

How does AI Search impact traditional SEO and traffic?

AI search engines change user behavior, often providing answers directly in the search interface. This makes AI Optimization (AISO) a necessary evolution of traditional SEO. Delante’s training explains how to optimize your content so it is cited by AI models, ensuring that your brand remains a source of authority and continues to drive high-quality traffic even as search habits change.

Is this training suitable for marketing teams and business owners?

Yes, the AI Search Training is specifically designed for marketers, SEO specialists, and business owners who want to stay ahead of the curve. Whether you are managing an established brand or a startup, understanding how to secure your “AI visibility” is crucial for long-term growth. The workshop provides the knowledge needed to pivot your strategy before your competitors do.