You can learn more about Mazer and their services here: www.mazerspace.com
Mazer is an XR software company offering SaaS and B2B services based on functional metaverse. They sought assistance in launching a completely new website, and therefore asked us to help them grow traffic from scratch.
Gaining brand visibility in a highly competitive industry that is the software field gets tricky. Appearance in search results was therefore crucial for our client’s business to grow.
During the initial analysis and keyword research, we identified 20 most business-relevant keywords that we wanted to rank in the TOP10 results of Google Search.
When you’re working on a newly launched website and have to work for traffic and visibility growth simultaneously, it’s crucial to approach the project holistically. Luckily, Mazer entrusted us with the process, allowing us the freedom to carry on with all SEO activities. In such cases, it’s even more rewarding to show our client the progress and great results we achieve together!
It was really difficult to kickstart the visibility growth of Mazer’s website. At the beginning of the process, we identified the reason behind this difficulty – it was a shared IP address.
The first step, which proved to be crucial for our client’s website performance, was changing the IP address from a shared to a dedicated one. To help Mazer grow, first, we needed to start with the site base.
At the time, Mazers’ Shared IP address had a poor neighborhood that was harmful to mazerspace.com. It included a lot of junk, spammy, or empty pages that negatively affected Mazer’s online presence.
We decided to move the site to a dedicated IP – and the outcome was more than positive:
The performance of the website started to grow at a much better speed after the change.
The next step in the SEO process was to establish a correct heading hierarchy for Mazer’s website.
The site lacked well-structured headings structure. With content work and the introduction of proper hierarchical arrangement, the keyword ranking and indexing process improved.
An example of headings on the main page before the work:
After:
During the process, we discovered the indexation of some pages that in fact should remain hidden.
The “more is better” rule is not always the right approach, especially when it comes to indexing one’s pages. During the website analysis, we found out that half of our client’s indexed addresses were in fact templates. They remained in the website structure and were not blocked from indexing.
Half of those pages shouldn’t be indexed.
We put them out of the index, so that only the pages offering value to users remained indexed.
The template pages weren’t the only issue with indexation encountered by our client. We also needed to optimize the indexation process flow.
At the beginning of 2022, many sites suffered indexation problems caused by changes in Google’s algorithm. With new content being implemented on Mazerspace.com, we had to speed up the indexing
At the beginning of 2022, many sites suffered indexation problems caused by changes in Google’s algorithm. With new content being implemented on Mazerspace.com, we had to speed up the indexing process – we used the internal app to accelerate the indexing. Here’s its core mechanism:
– we used the internal app to accelerate the indexing. Here’s its core mechanism:
By using our app, we had more control over the process and could optimize it. It was crucial in terms of gaining keywords visibility and rank – which was among the client’s goals.
After fixing the indexation issues, we moved to implementing internal linking
To fix the problem of poor internal linking, we created a page references net within the website and went for a global solution – implementing the “Recent Blog Posts” section on core pages:
Mazer’s website required improvement also in the area of page loading speed and adaptation to mobile devices.
As a part of the technical optimization for Mazer, we also included Page Speed improvements and Mobile view optimization.
To speed up the website loading time we implemented:
Regarding mobile adjustments, some of the core website elements wouldn’t display correctly on mobile devices. We fixed the design issues.
The next improvements were related to Google algorithms requirements regarding Core Web Vitals.
In the case of Mazer’s website, the domain required a few improvements to get a better Core Web Vitals score. Among the general optimizations were:
Last but not least – the website content. It played a huge part in the strategy prepared for Mazer.
Content support was a big part of the process we prepared for Mazer. We prepared content for blogs and pages, took over the planning process, and ensured the keyword selection was contributing to the company’s business plan. Main areas of content optimization:
For Mazer, we carried out a two-step off-site process.
The first one focused on improving the website’s authority. To create a solid link profile, we obtained quality backlinks from topic-related referring sites. We also analyzed competitors’ link profiles and filled the gap, obtaining lacking referring links from external sources that were already being used by the main competition.
Simultaneously, we used link building to grow the site’s visibility and improve the page’s position in SERPs. As a support for already well-ranking keywords, we engaged with sponsored content – published on the top authority websites.
| Initial Level | Goal | After 12 months | ||
| KW in TOP10 | 1 | 20 | 33 | Over Delivered |
| Visibility | 2.53K | 10K | 66.3K | Over Delivered |
| Traffic | 197 | 1000 | 1990 | Over Delivered |
General Growth trends:
