Pricing: Subscription
Starts from: 99$ /month
Free trial: Available
At Delante we use Ahrefs primarily for link building purposes but it’s also a useful tool when it comes to keyword research. The biggest asset of Ahrefs is the database of links and key phrases. It allows analyzing both your and your competitor’s websites. It helps when you’re looking for potential places to acquire links from or key phrases to include in your SEO process.
Ahrefs is a great tool for link building because it helps with link analysis. It is ideal for checking parameters, the number of links, and linking domains. We can check how many links a site has, what’s their source, what kind of links they are, what anchors they have, whether the amount of links is rising or falling, and whether they are generating errors.
Pricing: Subscription
Starts from: 119.95$/per month
Free trial: Available
SEMrush is seemingly very similar to Ahrefs. Unless you are planning on creating an SEO agency you will probably only use one of those SEO tools. So what’s SEMrush good for? We like to use it for keyword research purposes – it’s ideal for checking the volume and intent of phrases. Its base includes many languages, allows one to find related keywords, and even discover the top 10 search results for a given keyword in a specific country. SEMrush will be the best SEO tool for you if you work in a non-English speaking market.
SEMrush might also help you plan your content thanks to its extensive content planning functionality and assist you with link building efforts.
Pricing: Subscription
Starts from: $4.99 / month/ 150 keywords
Free trial: Available
SERProbot is a great tool for monitoring key phrases – it’s the optimal solution when you’re monitoring a large number of key phrases (in our case, 25 thousand phrases per day). It will help you keep track of your most important keywords and their indexation status.
SERPRobot at the same time allows you to monitor the competition, and also collect the history of TOP10, which allows you to see if there are new competitors or how the search intent for a given phrase has changed. With this information creating or adjusting your SEO strategy will be easier and more effective.
You can use SERProbot for your link building efforts as well. Choose keywords that need a little boost and use them as anchors to your website. This way you will improve their positions.
Pricing: Free / Subscription
Starts from: $99/ month
Free trial: Available
What exactly can MOZ help you with? It’s a great link building tool. You can check websites’ parameters like DA ( domain authority), PA (page authority), and a SPAM score. You can use this information to decide whether or not a website is a good fit for your link building strategy. It will help you monitor your progress and also analyze your competition.
MOZ offers its tools for free but with certain limitations that can be avoided with a paid version. You might find that the free version is good enough for you if you have a small website but for a larger site, it might be necessary to upgrade to the MOZ Pro.
We probably don’t have to introduce Google Analytics but in case you’ve never heard of it here it comes. A free tool from Google helps with monitoring everything that’s going on on your website.
Google Analytics provides information about the traffic and conversion rate on your website as well as details about the users’ behavior and demographics. It’s a must-have tool that supports business, creating strategy, and monitoring the effects of your efforts.
Google Analytics is a free source of the most important information for your business, so make sure you include it in your SEO tools box.
Google Search Console is a complementary tool to Google Analytics. It provides information about traffic, visibility, and clicks on your website. You can also check keyword positions and what phrases are most frequently displayed.
GSC will help you discover which pages are the most popular, check the indexing status of every page, and support the indexation. It’s also a great tool for link building activities. With GSC you can monitor your results, see what phrases a page is displaying for, monitor errors, provide and update a sitemap, and do an SEO audit.
Just like Google Analytics Google Search Console is a must if you want to seriously improve your business results.
Screaming Frog is the most popular crawler on the market. Large configuration capabilities, no limit when it comes to the number of crawled addresses if you have a paid version (we are limited only by the power of the computer), and integration with APIs of other popular tools. The only drawback is data visualization, but this can be circumvented with Google Sheets or Looker Studio
Screaming Frog is also useful for on-site SEO and site audits. You can analyze a page in terms of titles, headings, and problems with redirects. You can also check internal linking on the site and create a site map.
Lokker studio ( former Data Studio) is a tool you can use to present the data from Google tools in a neat and easy-to-understand way. It will be useful if you need to report to your boss or simply want to track your progress. Of course, we use it to rapport our efforts to our clients.
Seemingly, it is only a data visualization tool, but there is much more to discover here. First of all, it is quite easy to gather data from various sources in one place 9 if you decide to upgrade to a paid version). It also offers the ability to make up for the shortcomings of those tools that stand rather poorly with data visualization, namely Screaming Frog or even Search Console.
Do you want us to try and review new tools? Let us know!
We are always ready to try out new solutions!
