Content Creation in AI Era: Will AI Replace Content Creators?

Sure, AI can crank out written and visual content, but it often misses the emotional touch and recent information that make it truly unique and informative.

So, if you’re asking yourself: Will content creators be replaced by AI? than let’s first check the Google’s take on that issue.

Google isn’t a fan of repetitive, spammy, and low-quality content – something AI tools are infamous for producing. On their blog, you can read the following:

Why does it matter so much? As you can read in Why SEO Isn’t and Never Was Just for Bots if Google started surfacing low-quality, spammy content like what AI tools often generate, users would get fed up with reading the same uninspiring information conveyed with the same words and phrases, and eventually turn to other search engines.

So, will AI replace content creators? Not likely, because real value still comes from experienced human content creators.

That being said, you may be still wondering why so many business owners claim that are going to use AI for content creation.

The answer is simple: If you can use the benefits offered by AI tools and combine them with human creativity and experience, you’ll be on the fast track to creating content that both meets Google’s needs and engages users. Here’s why.

If the only goal is to write an article in record time, then some AI copywriting tools may help you do just that. However, if you strive to make your content really click with your target audience and rank on Google, you just need to bring a personal touch, and add creativity, emotions, and experience to content to your piece of content.

And AI simply can’t match that.

Yet. That’ why…

Marketers & Writers with Years of Experience Have a Big Advantage over AI Tools in Terms of Content Creation

Experienced writers and content creators aren’t just putting words together – they think about the big picture and confront it with what’s happening in the world at the moment of writing.

And this is even more true, but not limited to, journalists writing about issues related to science, health, and technology. Why?

But there is more to it.

While AI writing tools can pull information from many sources, it’s hard to know how reliable that information really is. There’s a lot of inaccurate content online, and some people intentionally mislead others.

Even trustworthy sources can change over time – new discoveries can show that what we thought we knew was wrong, and journal articles can be retracted due to mistakes or fraud.

So, will AI replace content creators? Again, not really simply because it’s still unclear how well AI can tell the difference between reliable and unreliable information.

Unfortunately, we have no reason to believe that AI content generators are doing the same thing right now. In fact, we have every reason to be cautious about relying on AI tools in content creation.

The ability to create content that reflects real values and culture is something that AI tools are still struggling with. And let’s face it, if you want your content to go viral or bring your target audience one step closer to convert, it must be relatable.  As wisely noted by our R&D and SEO Specialist:

This insight shows the limitations of AI for content creation. Undoubtedly, it is great for spitting huge volumes of content, yet AI doesn’t really have that deeper understanding needed for new, complex, or sensitive subjects.

If you’re still not fully convinces, see more reasons…

Getting the most out of AI requires a solid plan and a framework that can hold it all together. You need some serious human expertise to make it work. Without that, AI tools can end up being almost useless.

#1: Expert Human Insight Is a Must

AI needs good input to do its thing, and that’s why human content creators are needed. We’re the ones who can check keywords or work with latent semantic indexing (LSI).

#2: Break Repetitive Patterns

If you have ever used AI tools for a couple of days, you probably noticed that the content they produce doesn’t vary much. To stand out from the crowd and make your writing or graphics interesting, it’s important to play around with sentence lengths, paragraph styles, and overall structure. Sure, some of this can be automated, but you still need a human touch to keep things on track.

#3: Give Your Audience What It Really Looks for

Let’s not forget that AI doesn’t really know what makes a piece of writing great, and it surely doesn’t know how to become a better writer who adapts their writing to changing consumer behavior and content consumption preferences.

#4: Want Rank? You Need Fresh Info

Platforms Google needs fresh pieces of information to, for example, keep their users satisfied or keep the knowledge graph trustworthy. AI tools can’t produce fresh content simply because latest information isn’t in their training data – these are the insights that only we humans can provide.

As you can see, professional human content creators know how to keep content accurate, appropriate, and high-quality. They know how to evoke emotions and think strategically. This way the content feels right and serves a purpose, meaning helps you achieve your business goals, which in most cases is selling more.

While talking about content that sells and evokes emotions…

Content that makes you feel something is way more effective. Whether it’s a good laugh, a tear-jerking story, or a little spark of inspiration, emotions grab our attention and keep us hooked. And for that, you need to know how to create content that sells. When we feel connected – so when the piece of content we’re looking at resonates with us – we’re way more likely to share, comment, or even buy something.

Now, here’s where AI tools struggle. Even though using AI for content creation can save you some time, these tools are clueless when it comes to understanding human emotions.

source: Business Insider

So, will AI replace content creators? Not a chance! (At least for now.) AI can handle the grunt work, but it misses that special spark that makes writing engaging and memorable. Human content creators know how to tap into our feelings and create stories that resonate with us. They use their understanding of the human psyche, motivations, and drives to create messages that truly matter.

Yep, that’s right. Publishing content isn’t enough. To truly reach your audience and make them fall in love with your brand, you need to give them choices in how, when, and where they consume your content. You need to have a solid content plan that includes thought-out publishing schedule. And that’s just one thing.

Another thing is that while AI for content creation can help you generate a new idea for another video or podcast, don’t expect it to help you maintain consistency across various multimedia formats. Why should you care? Because that’s absolutely fundamental for branding.

Again, this means that human supervision is still a must to tie it all together, making your brand truly unique to help it stand out from the crowd.

Are you now asking yourself…

You know what? The rise of jobs for AI content creators and copywriters is really about using AI as an assistant rather than a replacement. Businesses are feeling the pressure to produce content faster and more efficiently, and that’s where they use AI for content creation.

an example of job description for AI content creator

These new roles focus on things like generating prompts – which were talked about in How to Use ChatGPT to Improve Writing – or reducing time devoted to research. It’s not about handing everything over to AI; it’s about using it to spark ideas and make the process smoother.

So, while some might wonder, “Will AI replace content creators?” – calm down. AI in content creation is – or at least should be – more about collaboration than competition.

an example of a job description for AI Specialist for Graphics and Visual Content Creation

In a world where mediocre content is everywhere, the really unique and inspiring pieces of content will be the ones that help online businesses grow their customer base.

So what should you do?

That the advantage of both sides. Learn how to create amazing content and how to prompt AI to help you out. Creativity isn’t going anywhere, and as AI evolves, your talent and taste will only become more important.

To conclude, we leave you with this thought: