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Loading...What is a Google Knowledge Panel?
Google’s Knowledge Panel appears on the right-hand side of the screen during search queries. It displays information about anything from companies to music artists, collating various data drawn from all corners of the web. With a Google Knowledge Panel, searchers can access relevant information from a single location. Knowledge panels are used to highlight important details about a company, to give users a preview of information as a useful snapshot of events. Panels are rich results, incorporating text, images, and other information utilizing Google’s Knowledge Graph.
What Are the Benefits of Getting a Knowledge Panel?
With a Google Knowledge Panel, you’ll increase your online visibility dramatically. Once established within this corner of the Google search engine, you can differentiate from the competition by being more easily discoverable. Having a panel translates to more people being able to find you when they search for terms relevant to your business name. If your knowledge panel appears in a search result, you’ll be dominating that search result on the right side of a visitor’s computer screen. Mobile compatibility is prominent too, though your panel will appear somewhere between other results. It’s great to stand out in search results when people are conducting a specific search since this will translate to lots of clicks. With a knowledge panel, Google will provide users with the best results when searching for you or your brand name. Differentiate from the competition by being the first thing a customer sees when they search. Because the information displayed in your Google Knowledge Panel is framed and highlighted, the eyes of consumers will be immediately drawn to your information. This is extremely helpful because this will often translate to interesting leads. With instant access to information about your business, you’ll be primed and ready to convert leads into valuable customers. Overall, owning a Google Knowledge Panel will translate to superior value from an SEO perspective.How to Get a Google Knowledge Panel
Google has the ultimate say in whether you receive a Knowledge Panel for your business. However, there are numerous things you can do to increase your odds of getting one, especially as a local business.Local Panels
As a brand, obtaining a knowledge panel is a difficult prospect, one that’s practically out of your control. You can however boost your chances of getting a local panel for your business by opening a Google My Business account. By verifying you’re the owner of your business, you can add and edit all the relevant information necessary for consumers to get an overview of your offerings. You can incorporate things like opening hours, photos, address information, and more. Consequently, Google will determine whether or not to show your knowledge panel in search results. It will use factors like business prominence, distance, and relevance to work out whether you’re worthy of a knowledge panel. To boost your chances further, you should ensure your website is on a high-authority domain and is running efficiently.Branded Panel
Google has an ultimate say over whether your business is deserving of a panel or not. If your brand is worthy and has enough authority, you’ll be privileged enough to receive one. It can take lots of time and effort, where success isn’t guaranteed, but often perseverance pays off. You’ll be rewarded with a panel if you’ve worked hard to establish your company and it’s in demand.
