How to Use ChatGPT to Improve Writing: Tips + Prompts



How to Use ChatGPT to Improve Writing: Tips + Prompts
07 March 2024
Looking for some smart tips to beat writer’s block, gather ideas for your next piece of writing, or just curious about AI in writing? You’re in the right place. Sit back, relax, and read on to find out how to use ChatGPT to improve your writing.



How often do you find yourself staring at a blank page, waiting for that spark of inspiration? It’s not only about struggling to find words – it’s also the pressure to write something really engaging. And with time ticking away, the whole process becomes even more stressful. I feel you.

Whether you’re a blogger, a creator who offers content marketing services, a student, or someone who loves writing, you want your words to inform and resonate, but sometimes, it’s just hard to get there. Again, I feel you.

Let me ask you a question: Has it ever crossed your mind to use ChatGPT to improve your writing? With over 100 million users weekly, as mentioned by Sam Altman at OpenAI’s Dev Day in San Francisco, there’s got to be a good reason why this AI tool is so popular, right?

While not everyone uses ChatGPT to improve writing, a huge number of writers turn to it. Why, you ask? Or perhaps the question should be:

Can ChatGPT Improve Writing?

Yes, it actually can. Think of ChatGPT as your little writing assistant that helps you write more efficiently. How does it do that?

Well, there are at least five ways ChatGPT can help you improve writing. In short, this tool:

  • jumpstarts your writing
  • can show you different ways to express your thoughts, each adapted to resonate with your prospects
  • suggests and helps you brainstorm new ideas, bringing fresh perspectives to your mind
  • offer quick grammar tips to keep your writing error-free
  • helps you gather information, making your writing more informed and compelling
a gif showing an impressed man

source: giphy

Let’s see how those ideas really work, and what prompts to use to make the most of your little writing assistant.

Using ChatGPT to Improve Writing pt. I: Brainstorming & Generating Ideas

One of the truly incredible features of ChatGPT is how it can help you improve your writing through brainstorming. Let’s face it, you’d probably agree that no matter the type of copy you’re about to write – whether’s a blog post, social media post, CTA, landing page copy, product description, or email – you just can’t keep using the same examples again and again, right?

There’s only so much you can come up with on your own before things start to feel stale. So, next time you’re staring down the daunting shadow of writer’s block, just open ChatGPT and ask it to help you with:

  • generating new ideas and points of view. Just tell ChatGPT what you’re trying to write about, and it can spit out a bunch of ideas for you. As Przemek Senior SEO Specialist said in his How to Use ChatGPT for Keyword Research

When you have a general idea of what you want to write about, like MTB bikes, but you’re not sure where to begin, ChatGPT may provide you with some blog topic ideas revolving around off-road cycling, making your content fully relatable to your target audience.

Przemek Jaskierski
Przemek Jaskierski Senior SEO Specialist
  • creating alternative endings. Not sure how to wrap up your story, video or article? ChatGPT can suggest different endings, giving you some options to consider. It’s a great way to see your writing from new angles and pick the best – often meaning the most audience-encouraging path forward.

💡 Example: Say you’re making a YouTube video about off-grid living, but you’re not sure how to end it in a memorable way. Give ChatGPT the basic information about your video and the emotions you want to evoke in your audience. Hit enter. Within seconds you will see a couple of recommended endings for your content. These ideas can make your content more engaging and leave your audience thinking.

  • simply sparking your creativity. Sometimes, you just need a little nudge to get creative. ChatGPT can provide writing prompts, ask provocative questions, or suggest scenarios that you might not have thought of on your own.

💡 Example: If you do SEO copywriting, your client may ask you to create content about his latest product offering – eco-friendly kitchen products. Using ChatGPT, you get the idea to write about a zero-waste family’s day using these products in unique ways. This leads to a series of blog posts filled with practical tips and optimized with keywords like “zero-waste living” and “eco-friendly kitchen.” These posts not only help you improve your client’s SEO but also genuinely engage readers interested in sustainable living.

Using ChatGPT for brainstorming and generating ideas isn’t just about getting a bunch of suggestions – it’s more about opening up your mind, finding new ways to say things getting a message across. Just ask ChatGPT to help you improve your writing by telling it what you struggle with. Check out the ideas it gives you and see if you like the ideas it puts forward.

Prompt Examples for Brainstorming and Generating Ideas

The more detailed your prompt is, the better response/suggestions you will get. The below prompt examples show you how to use ChatGPT to improve your writing by generating ideas.

  • Help me create copy that reflects the [eco-conscious] and [innovative] personality of my [sustainable] fashion brand. We use [recycled materials] to create high-quality, [stylish] clothing.
  • I need a [blog post] that captures the [warm, community-focused] personality of my artisan coffee shop. We pride ourselves on our [locally sourced coffee] and welcoming atmosphere.
  • Create landing page content that presents the [cutting-edge and user-friendly] personality of my tech startup. Our app uses [AI to personalize fitness plans] for our users.
  • Help me write blog posts that reflect the [adventurous and bold] spirit of my [travel] brand. We specialize in [curated adventure trips for thrill-seekers].
  • Write product descriptions that highlight the [natural and ethical] personality of my [organic] skincare line. Our products are [cruelty-free] and made with the finest organic ingredients.

You may also try using ChatGPT to understand your target audience better, hence adapting your CTA’s and USP to their expectations.

  • Generate a list of core values that resonate with an [eco-conscious] audience interested in [sustainable living], to inform the CTAs and USPs for my [eco-friendly kitchenware] brand.
  • Brainstorm common challenges faced by [young professionals] in managing their [personal finances], to tailor the CTAs and USPs for my [financial planning app].
  • Help me draft questions for collecting testimonials from [pet owners] about their experiences with [organic pet food], to understand which benefits to highlight in my USPs.
  • Identify current trends among [millennial homeowners] related to [home automation].
  • Generate ideas for analyzing [Instagram] trends among [fashion enthusiasts], to inform the development of engaging CTAs and USPs for my [online boutique].
  • Design a survey to collect feedback from [urban cyclists] on the features they value most in [bike gear], to accurately adapt the CTAs and USPs for my [cycling accessories brand].

Fact-Checking: A Must When Using ChatGPT for Content Creation

ChatGPT is smart, but it’s not perfect. It grabs information from a bunch of places and tries its best to give you answers that make sense. However, sometimes it gets things wrong and presents made-up info as if it’s simply far from being true. This mix-up is called an “AI hallucination.”

Why does this happen? you may ask. Well, ChatGPT is designed to match words to your questions.

ChatGPT doesn’t know what’s true or not – it’s just guessing. That’s why you can’t always take what it says as the truth, especially if you’re writing about topics that really need to be accurate.

So, if you’re using ChatGPT to come up with content, always double-check the facts before you publish anything.

Remember: Getting things right helps your web content, newsletter or social media posts look reliable. This in turn makes your readers trust your brand.

Using ChatGPT to Improve Writing pt. II: Refining Your Writing

Apart from breaking writer’s block in countless ways, you can also use ChatGPT to improve your writing by:

  • asking the AI tool to structure your sentences more effectively, making your writing clearer and more engaging
  • getting feedback on your sentence construction to make your writing smoother and easier to read
  • exploring synonyms, new phrases, and less common words that add flair and precision to your writing
  • asking ChatGPT to help you spot and correct grammatical errors
  • getting ideas on how to make your writing more accessible and enjoyable for your audience
  • receiving immediate suggestions on your writing

How do you do that? Give ChatGPT a simple command such as:

rewrite the below / make my passage more engaging for [your target audience] / correct grammatical errors / does my passage read well? / proofread my copy / list 10 synonyms I can use instead of [X] / give me 5 suggestions on how I can make my copy easier to read for people with [a specific challenge]

You get the gist, right?

source: giphy

Using ChatGPT to Improve Writing pt. III: Polishing Your Content

If you’re a writer who isn’t keen on using AI for writing your content, you may consider using ChatGPT as your proofreader or editor. For example, it can help you clarify unclear parts. Also, ChatGPT can improve your writing by simply inserting your unique tone and brand voice into the copy, making it easily recognizable to your target audience. This can save you tons of time.

When you want to clear up confusionWhen you want to get the tone rightWhen you want to style it upWhen you want to get quick feedback
ChatGPT can suggest simpler ways to say complicated things, making sure everyone gets what you’re trying to say.ChatGPT can help you adjust your tone to match what you’re going for – funny, serious, friendly, you name it.Your style makes your writing uniquely yours. ChatGPT can throw in tips to make your writing stand out, like mixing up sentence lengths or picking punchier words.ChatGPT can point out where you’re doing great and where you could use a little tweak, from stronger action words to cut down on repeat phrases.
3x prompt examples:3x prompt examples:3x prompt examples:3x prompt examples:
Can you simplify this sentence for better understanding?
– Can you help rephrase it for clarity while keeping the main message intact?
– Can you break down these technical terms into everyday language to make this piece more accessible?
– Can you make this paragraph sound more [professional/casual]?
– How can I make this sound friendlier to fit my blog’s tone?
– Could you help me adjust this to better match my [target audience]
– Can you show me how to add more variety to my sentence structures?
– Can you combine some of these sentences for a smoother flow?
– Is there a way to make these sentences more engaging by varying their beginnings?
– What are stronger verbs I can use in this paragraph?
– Where can I cut down on repetition in this section?
– Can you help me find alternatives to avoid repeating ‘very’?

3 Tips for Creating Your Unique Copywriting Prompts

I could give you a hundred ChatGPT prompts for copywriters, but I might still miss exactly what you’re looking for. So, instead, let me list three proven tips to help you come up with the ideal prompts on your own:

🎯 TIP #1: Be uber-specific with stating your goals. Telling ChatGPT exactly what you’re working on. If it’s an ad for a new coffee machine, explain what makes this machine special and what you want the ad to achieve. The clearer you are, the better ChatGPT can adapt its suggestions to fit your needs.

👥 TIP #2: Use keywords and define your target audience. Tell ChatGPT about the keywords you want to include and who you’re writing for. Whether it’s millennials interested in eco-friendly products or parents looking for educational toys, knowing your audience helps ChatGPT create copy that speaks directly to them, using the keywords you want to rank for.

✒️ TIP #3: Explore different styles. One of the best things about ChatGPT is that it can give you several options based on the same prompt. This means that if you’re not sure how to approach your copy, ask for different takes. Maybe you want to see a version that’s fun and casual versus one that’s more direct and serious.

Wrap-Up: How to Use ChatGPT to Improve Writing

By setting clear objectives, using specific keywords, requesting multiple variations, and iterating based on feedback, you can use ChatGPT to improve your writing. Said to be one of the best AI copywriting tools, Chat GPT can significantly ease your copywriting process. This way creating content that resonates with the target audience can be way simpler and less tiresome for you.

Rememer that getting the initial copy from ChatGPT is just the beginning. It’s important to review, tweak, and refine what it gives you, just like you would with any draft. You absolutely must remember to adjust the AI’s response so it matches your brand voice, making the copy uniquely yours.

Undoubtedly, ChatGPT helps improve sentence variety, vocabulary, and overall writing quality, making your content more engaging for your prospects.

Overall, ChatGPT is like your writing teammate, helping you from the first word to the final copy. But if you’d still use some human touch, don’t hesitate to reach out. Our content team is ready to brainstorm blog post ideas with you, pick out the best keywords for your SEO, and offer tips to improve your writing. Plus, unlike ChatGPT, the Delante content team knows how to promote content’s visibility on search engines, attracting more readers to your website.

Gosia Chłopicka Marketing Delante
Gosia Chłopicka


She has been working in marketing as a translator, copywriter, and content creator since 2015. Also a trained English teacher, she knows how to make complex ideas easy for anyone to grasp. In her spare time, she enjoys being active and captures moments at weddings and sports events through photography.

Gosia Chłopicka Marketing Delante
Gosia Chłopicka


She has been working in marketing as a translator, copywriter, and content creator since 2015. Also a trained English teacher, she knows how to make complex ideas easy for anyone to grasp. In her spare time, she enjoys being active and captures moments at weddings and sports events through photography.

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