Searching for COVID-19 News – Search Results Improvements from Google

Searching for COVID-19 News – Search Results Improvements from Google

There simply never had been a situation where the whole world would seek answers in one topic for so long. Then, the coronavirus epidemic came to play. It became a number one topic around the globe – that’s why Google decided to implement a few changes in its search engine to help us all look for reliable and up-to-date information about COVID-19.

Coronavirus, often referred to as COVID-19, is from 2 months straight to the hottest topic among people all around the world. It’s a truly unprecedented situation – up until now, there wasn’t a case of a couple of keywords winning worldwide Google search results for so long. Just look at the Google Trends graph that shows the interest with coronavirus related keywords:

Covid 19 news - google improvements

COVID 19 phrase trend worldwide:

Covid 19 news - google improvements

To make it easier for users worldwide to get reliable information about the global epidemic, Google, in an express mode, implemented a couple of improvements in their search engine.

Coronavirus News

1. Direct Answers:

Direct answering in search results is something we already have known for a while. We wrote about them in a separate entry: On-SERP SEO. The future of Google Search Without Clicking.

After entering the phrase “coronavirus” in the search engine we receive, directly in the search results, a map with all case locations, a numerical summary, and a quick menu which leads to the most frequently searched information.

Covid 19 news - google improvements

Quick answers about coronavirus definitely match users’ search intent.

Covid 19 news - google improvementsf

2. Local News

Along with the well-known news section, Google now offers a section with local news from a particular region.

News is matched to location based on the content, even if they’re published from another place. Often, they are related to official resources shared by the government of a specific country.

Coronavirus news - Google search results local

3. No AMP Requirements

For news related to COVID-19, there’s no need to implement the AMP version in order to get to the Top Stories section. For other topics, the AMP is still required.

4. News Organizations Support

Small, Medium and local organizations that provide information regarding coronavirus can apply for special funding for their activities. You’ll find more about the fundings on a Google Blog. The initiative’s aim is to ensure better information flow about the epidemic danger, also among the smaller communities.

What do you think about Google’s approach? Let us know in the comments!

Marketing Team Leader - Kasia

Marketing Team Leader

Marketing and employer branding responsible since 2017. She wants Delante to be heard! Her experience has made her love design and analytical thinking, and that's how she approaches every task. A lover of travel and music, discovers new series in her free time or grabs the saxophone.

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