Customer Path Report in Google Ads

1min.

Comments:0

Customer Path Report in Google Adsd-tags
14 November 2023
The possibility of tracing the customer's path has appeared in the Google Ads panel. Find out what information you can get!

1min.

Comments:0

How Will Access to the Customer Pathway Help?

With such a summary, it will be easier to see at what rate we are able to gain a certain number of conversions and how we can allocate the budget to each campaign and its goals to be more effective.

screen from Google Ads

Source: Google Ads panel

What Do You Need to Do to Access Such Data?

The path of a potential customer provides data that can be used to acquire new customers. Campaigns should therefore use conversions such as, for example, clicking on an e-mail address, clicking on a telephone number or submitting a form.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Leave a comment

Get a
Free Quote

Awards

Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe