Customer Path Report in Google Ads



Customer Path Report in Google Ads
14 November 2023
The possibility of tracing the customer's path has appeared in the Google Ads panel. Find out what information you can get!



How Will Access to the Customer Pathway Help?

With such a summary, it will be easier to see at what rate we are able to gain a certain number of conversions and how we can allocate the budget to each campaign and its goals to be more effective.

screen from Google Ads

Source: Google Ads panel

What Do You Need to Do to Access Such Data?

The path of a potential customer provides data that can be used to acquire new customers. Campaigns should therefore use conversions such as, for example, clicking on an e-mail address, clicking on a telephone number or submitting a form.

Karolina Pyznar SEM Delante
Karolina Pyznar

Junior SEM Specialist

A Management graduate and currently a student of Economics at the Cracow University of Economics. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of Junior SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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