How Will Access to the Customer Pathway Help?
With such a summary, it will be easier to see at what rate we are able to gain a certain number of conversions and how we can allocate the budget to each campaign and its goals to be more effective.
What Do You Need to Do to Access Such Data?
The path of a potential customer provides data that can be used to acquire new customers. Campaigns should therefore use conversions such as, for example, clicking on an e-mail address, clicking on a telephone number or submitting a form.