Broad match

What is Broad Match? – Definition

Broad match is the default keyword match type (for negative keywords as well) used in Google Ads. With a broad match, it is possible to adequately display ads for user queries in the search engine.

Broad Match Keywords

Ads appear on the same and similar keywords to the declared ones. These can also various variants: synonyms, misspellings, or related searches.

The main advantage of this match type is a wide range of ads, however, they may be quite often displayed on inaccurate keywords. This is due to the fact that before and after the declared keywords the user can enter practically anything. For example, if you declare a broad match keyword: “hats for women”, your ad may even appear on “women’s clothing”.

Broad Match and Negative Keywords – How Does It Work?

It is a bit different. When indicating a particular search term on which you don’t want to be displayed in the search results, your ads will not appear, even if the words in the indicated keyword occur in a different order. For example, by excluding the following negative keyword “calligraphy supplies” in broad match, ads will not appear on queries such as “calligraphy supplies” or “calligraphy supplies for beginners”. However, they may still be displayed on keywords such as “letter writing accessories”, “lettering accessories”, “best calligraphy pens”.

Was this definition helpful?
Delante is an online marketing agency specialized in generating website traffic from search engines and paid ads (SEO / SEM). Over 80% of our clients are from rapidly growing e-commerce industry.


What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

Read more