eCPC

What is eCPC – Definition

This is a smart Google Ads pricing strategy otherwise known as Ehanced CPC.

It automatically adjusts the self-set rates to maximise the number of conversions. At the same time, when the probability of obtaining conversions is low, it reduces the set rates.

Using eCPC:

  • you will get more conversions while trying to maintain the same or even lower conversion costs,
  • you will keep your average CPC below the specified maximum CPC.

How does it work?

The algorithm uses demographic data, your location and browser information, time of day, to determine the stakes at a specific auction.

What else is there to know?

eCPC requires you to configure conversion tracking beforehand. Additionally, it is available for search networks and GDN campaigns with the exception of those promoting applications. For product campaigns, it works only within the Google search engine. Moreover, the strategy sets rates separately for mobile devices.

Was this definition helpful?
(0)
Author
Marketing Team Leader - Kasia

Marketing Team Leader

Marketing and employer branding responsible since 2017. She wants Delante to be heard! Her experience has made her love design and analytical thinking, and that's how she approaches every task. A lover of travel and music, discovers new series in her free time or grabs the saxophone.

RECENTLY ON OUR BLOG

Are you curious about SEO of online stores or maybe you want to enter the Swiss market and wonder SEO abroad looks like? You will find answers to these questions and many other tips important for the development of your business on our blog.

What’s EEAT & Why Is It Important for SEO?

What’s EEAT & Why Is It Important for SEO?

Some time ago SEO specialists thought that EEAT was only about creating elements such as author’s bios or links to resources to make the website more authoritative for crawlers. Today we know that Google perceives authoritativeness differently. It expects both the brand itself, and the people standing behind it to be industry experts. What’s Google EEAT and how to convince the search engine robots that your content is trustworthy and should be displayed high in the search results?

Read more