What Is Remarketing? – Definition
Remarketing is a strategy focused on enhancing businesses’ online advertising efforts and boosting conversion rates. It revolves around re-engaging with people who have previously shown interest in a brand’s products or services by visiting the brand’s website or interacting with its content on social media.
Re-Engaging Interested Audiences
People who have already expressed some level of interest in a brand are more likely to convert or take a desired action, such as making a purchase, subscribing to a newsletter, or filling out a contact form. The main idea of remarketing is to target these past visitors with highly personalized and relevant advertisements as they continue to browse the internet or use various online platforms.
Remarketing uses tracking technology, such as cookies or pixels to monitor the online behavior of the website visitors. When a user visits a site and leaves without completing the intended action, these tracking tools collect data about their interactions and preferences. This information is then used to create targeted and personalized ad campaigns.
Targeted Ad Campaigns
These targeted ads are then displayed to the same people as they navigate the web, appearing on various online platforms, including social media, search engines, and other websites. The goal is to remind them about the brand and convince them to return to the website and complete the desired action.