Delante in US Search Awards 2021On the 23rd of July, we received great news - our SEO campaign for vaping industry client has been nominated for US Search Awards in 3 categories. That means the jury appreciated our work in all 3 categories we applied for! This way Delante became a US Search Awards finalist in:
- Best Use of Search - Retail/E-commerce
- Best Use of Search - B2C
- Best Low Budget Campaign
US Search Awards 2021 - Delante’s CaseThe nomination is making us proud, especially since the process we applied with wasn’t the easiest! We decided to show fight for the award presenting how a well-composed SEO campaign can improve a company’s performance even in the highly restricted industry. The vaping industry is really hard to promote - each US state has different laws regarding tobacco & vaping products. In such cases, SEO can be the only way to reach new audiences and obtain clients, however even in the SEO process we had our limitations. Link building needed to be done carefully to avoid penalties. We based the process on the competition analysis and went for activities not yet used by other companies - mainly content creation that supported the brand’s visibility. After 12 months of cooperation we managed to:
- Increase organic traffic by 559.91% compared to the previous year. Our goal set with the client was to increase the number of sessions to 130.000 per month. Eventually, we reached 276.699 sessions per month.
- Significantly increase website visibility: