Delante Shortlisted for US Search Awards 2021

Delante Shortlisted for US Search Awards 2021

We’re super proud every time our processes are being appreciated in an international arena. This time our SEO campaign for a client from the vaping industry got nominated in 3 categories of US Search Awards.

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US Search Awards is an annual competition that gathers SEO companies to reward the very best in SEO, PPC, and Content Marketing across the United States. Each year hundreds of Search agencies and companies try their best to present their processes in the competition. The case studies submitted to the competition are judged by an international jury containing the world’s leading SEO experts that examine applications in a two-step process.

After earning our spot in last year’s editions of International Performance Marketing Awards, European Search Awards, Global Search Awards, and Global Agency Awards, Delante is now on the right track to being recognized in yet another market – the US. We’re extremely happy that our SEO process caught the jury’s attention with its innovative approach and results and got nominated in 3 categories.

us search awards 2021 nomination for delante badge

Delante in US Search Awards 2021

On the 23rd of July, we received great news – our SEO campaign for vaping industry client has been nominated for US Search Awards in 3 categories. That means the jury appreciated our work in all 3 categories we applied for! This way Delante became a US Search Awards finalist in:

  • Best Use of Search – Retail/E-commerce
  • Best Use of Search – B2C
  • Best Low Budget Campaign

The full shortlist of nominated companies is available here:

https://ussearchawards.com/2021-shortlist/

US Search Awards 2021 – Delante’s Case

The nomination is making us proud, especially since the process we applied with wasn’t the easiest! We decided to show fight for the award presenting how a well-composed SEO campaign can improve a company’s performance even in the highly restricted industry.

The vaping industry is really hard to promote – each US state has different laws regarding tobacco & vaping products. In such cases, SEO can be the only way to reach new audiences and obtain clients, however even in the SEO process we had our limitations.

Link building needed to be done carefully to avoid penalties. We based the process on the competition analysis and went for activities not yet used by other companies –  mainly content creation that supported the brand’s visibility.

After 12 months of cooperation we managed to:

  • Increase organic traffic by 559.91% compared to the previous year. Our goal set with the client was to increase the number of sessions to 130.000 per month. Eventually, we reached 276.699 sessions per month.

us search awards case results nomination

  • Significantly increase website visibility:

case study for vaping industry nomination

After a year of cooperation, we exceed the goals set with the client at the beginning of the cooperation.

So, keep your fingers crossed for us! The winners will be announced during the online gala taking place on 7th October 2021! We can’t wait to see who’s going to win!

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Author
 Marketing Specialist - Ula

Marketing Specialist

Tries to combine creative soul with the Marketing field. When she graduated, she dived into broadly understood content creation. In Delante, takes care of International Marketing. In the meantime, illustrates, draws, learns the art of tattooing and looks for new music to spend the evenings with.

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