Running a company Facebook profile is a complex and time-consuming process that requires lots of effort, expertise and creativity. It also involves money. What’s the fan page management services pricing and which elements affect the costs?
It might seem that running a Facebook fan page is a piece of cake. After all, it’s enough to publish a picture with a funny cat wearing a hat every three days to receive a lot of likes, isn’t it? Well, not really. Managing a business Facebook profile is a demanding task that requires hard work, knowledge, money, and a dose of creativity. How much do you need to pay for fan page management and what affects the price?
Fan page management costs - what do they include?
Devising your strategy is the first and most important activity you should perform even before creating an account on Zuckerberg's platform. A proper plan is a cornerstone affecting all subsequent activities, therefore, it needs to be well-thought-out.
The strategy includes:
determining the objective,
defining your target group,
choosing image, values and qualities represented by the fan page,
establishing a communication model,
deciding on the number and type of posts,
preparing a schedule,
selecting means of evaluating the effectiveness and preparing reports.
Apart from creating the strategy, it’s also crucial to update and optimize it from time to time. There are numerous elements that should be analyzed in detail and the way you do it will affect all subsequent activities. Thus, it’s highly important to ensure that your fan page is managed by a specialist from the very outset as thanks to it the task will be taken seriously and all relevant elements will be considered. If you advocate the “what will be, will be” motto, you shouldn’t expect your strategy to be particularly successful.
2. Fan page setup
Contrary to popular belief, fan page setup requires a bit more effort than a few clicks.
In order to attract your target group, you should tailor the fan page type to your business profile, assign it to an appropriate category and define recipients. That’s not the end. Then, it’s time to describe your page, provide contact details, and choose a profile and cover photos. It’s not nuclear physics, however, filling in subsequent charts involves some thinking. These pieces of information decide about the first impression your page makes on recipients. And as you know, it should be as positive as possible!
Most people wondering what the costs of fan page management are, usually mean publication of posts. Unsurprisingly, posting new profile content is one of the crucial activities, thus, it deserves a separate section.
The publication can have various impacts on fan page management services pricing which depends on several factors. The frequency comes to mind first. Depending on your needs, you may choose one, three, five, or even 10 posts a week.
Quality is also relevant. If you aim at professional photos and valuable texts, you need to be prepared for higher costs than in the case of posts with publicly available information and photographs from free stocks.
[caption id="attachment_42019" align="aligncenter" width="502"] Source: Asos Facebook Page[/caption]
The time needed to create a post is also included in the price. Providing content yourself (photos, blog entries) will be more affordable than dedicated graphics and content created by the agency from scratch.
This is another aspect that can’t be priced according to one pattern. In this case, everything depends on the quantity and level of sophistication of the graphics published on your business profile. Placing a company logo in a picture is one thing but the creation of complex picture diagrams is a completely different story. Graphic design isn’t about pressing random buttons - it takes even up to several hours and lots of engagement to create one quality image. Consequently, the more graphics you order and the more complex they’re, the higher prices you should expect.
[caption id="attachment_42021" align="aligncenter" width="520"] Nope, Photoshop won't do everything on its own.[/caption]
5. Monitoring, interaction, moderation
Publishing visually appealing posts according to the schedule isn’t enough to state that your company profile is managed well.
It’s crucial to constantly monitor what’s happening on the site. Check new comments, reviews, and messages sent by visitors. Take action if necessary. Posts with offensive language can be simply deleted, however, constructive feedback ought to be addressed to avoid possible conflicts. Facebook posts spread in the blink of an eye, therefore, it’s worth dealing with unsatisfied customers before they get impatient. It’s important to mention that you should also react to positive comments - thank the authors and write something kind in exchange because the dialogue is the best way to build a relationship with your audience. The faster you respond, the more appreciated the user feels.
How much is such monitoring? It depends. Sizable profiles with thousands of active users require a completely different approach than sites where user interactions are sporadic. The time range when the agency supervises your profile is also important. Management during standard working hours from Monday to Friday is usually included in the price, however, 24/7 monitoring is often perceived as an extra service.
Standard reports sent once a month usually don’t involve any extra fees. However, if you need something more, you can benefit from extra-paid options.
The price may be affected by such elements as more frequent and thorough reports, various types of analysis or competitive monitoring. Agencies can benefit from a wide range of tools that enable checking your website traffic from Facebook and comparing your fan page with profiles of your market rivals. Summing up marketing activities helps to draw conclusions important for the future development of the company, therefore, it should be done in a meticulous way.
7. Contact clients
Regardless of fan page management costs, there are elements that should be always included in the price. Staying in touch with the client to obtain new information is one of them.
You can arrange for regular follow-ups when all new ideas and potential concerns are discussed. At least once a week, devote some time to exchange views, pass over the materials and discuss the schedule. This makes it easier to find common ground, work out rules of cooperation beneficial for both sides and inspire mutual trust.
8. Extra activities
Running a fan page can involve loads of other activities. Organize contests for your followers or enrich your profile with various apps. Build your brand recognition by acting as an expert on other industry profiles, publishing video content, setting up a Facebook store or benefiting from other possibilities.
Unique activities will allow you to stand out from the crowd and become ingrained in the memory of potential customers. However, they need to be in line with your business profile. Wondering what to choose? Don’t worry. After conducting thorough research, a professional agency will be able to propose solutions that are the most beneficial for your company.
[caption id="attachment_42023" align="aligncenter" width="750"] You can also link your Facebook fan page with other social media channels![/caption]
9. Facebook Ads
Facebook Ads offer countless possibilities for effective promotion. Choose from a wide selection of ads and target groups. The effectiveness is easily measurable and parameters can be altered according to your needs. That’s why Facebook Ads have a significant advantage over other marketing tools. The continuous development of advertising capabilities offered by Facebook can be seen as a kind of compensation for the continuous reduction of the organic reach of published posts. On the one hand, it’s crucial to invest in paid promotion, on the other, new tools allow you to precisely and quickly achieve the goals.
When commissioning Facebook Ads marketing activities to an external agency, you have to take into account the cost of the campaign and the fee for running it. The amount depends on the scope of advertising activities, the size and duration of the campaign, and the characteristics of the target group. Facebook Ads have a significant impact on the fan page management pricing - with numerous activities, the cost can be even several times higher than the cost of running a company profile itself
[caption id="attachment_42025" align="aligncenter" width="750"] Facebook Ads offer numerous possibilities that enable reaching new customers.[/caption]
How much is fan page management? The takeaway
As you can see, the list of factors affecting the pricing is pretty long so it’s impossible to give one answer to this question. Monthly costs of fan page management services change and are higher in the case of big brands and extensive promotional campaigns.
The simplest way to find out how much your profile management is going to be is to ask about it. There are many variants, thus, it’s crucial to select options the most suitable for your company. Delante approaches each client individually and doesn’t benefit from ready-made schemes. The only thing offered to all our clients is excellent value for money.
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