The Discovery Campaigns Update
Google has announced that since October 2023, Demand Gen campaigns will be available for all Google Ads users. Additionally, it will be possible to contact Google to update current Discovery campaigns into Demand Gen ones. If you don’t do that until November, your campaigns will be updated automatically.
According to Google, all historical data, learnings, and settings will be preserved. The aim of this update is to increase the effectiveness of Discovery campaigns since Demand Gen offers many more functionalities.
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What Does This Update Mean?
Demand Gen offers additional features that make it a much more effective advertising tool. These include:
- Video and image advertisements within one campaign
- Lookalike segments
- Deeper insights into data: conversion path reports, data-driven attribution, brand lift
- Improved ad creation workflow
As Google itself claims, Demand Gen campaigns will increase user engagement in channels such as YouTube, Discovery, and Gmail. Thus, we expect this update to be exceedingly beneficial for advertisers, who will be able to reach their audience and generate conversions much more efficiently.