Google Announced Automatic Updates for Discovery Campaigns into Demand Gen

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Google Announced Automatic Updates for Discovery Campaigns into Demand Gend-tags
12 September 2023
On August 15, Google has announced crucial changes with Discovery campaigns being automatically updated to Demand Gen. When will the update happen and what does it mean for advertisers? Read on to find out!

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The Discovery Campaigns Update

Google has announced that since October 2023, Demand Gen campaigns will be available for all Google Ads users. Additionally, it will be possible to contact Google to update current Discovery campaigns into Demand Gen ones. If you don’t do that until November, your campaigns will be updated automatically.

According to Google, all historical data, learnings, and settings will be preserved. The aim of this update is to increase the effectiveness of Discovery campaigns since Demand Gen offers many more functionalities.

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What Does This Update Mean?

Demand Gen offers additional features that make it a much more effective advertising tool. These include:

  • Video and image advertisements within one campaign
  • Lookalike segments
  • Deeper insights into data: conversion path reports, data-driven attribution, brand lift
  • Improved ad creation workflow

As Google itself claims, Demand Gen campaigns will increase user engagement in channels such as YouTube, Discovery, and Gmail. Thus, we expect this update to be exceedingly beneficial for advertisers, who will be able to reach their audience and generate conversions much more efficiently.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

Author
Karolina Pyznar Delante
Author
Karolina Pyznar

SEM Specialist

A Management and Economics graduate. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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Award - Deloitte 2021 Award - European eCommerce Awards 2022 Award - European Search Awards 2022 Award - Global Agency Awards 2022 Award - IPMA Award - US Search Awards 2021

SEO SEM Agency based in Europe