- How To Write A Converting Sponsored Article?
- Tailor the topic to the keyword
- Take care of the subject matter
- Tailor topics to the website content
- Attract readers with the title
- Benefit from a lead
- Place links in the body
- Tailor your language to the target group
- Use the impersonal form
- Choose an appealing content structure
- Don't overuse promotional content
- How To Write A Converting Sponsored Article - Takeaway
How To Write A Converting Sponsored Article?Even a top-quality sponsored article won’t bring you desired results and redirects if it’s published on a website that isn’t visited by anyone. Content published on an unpopular site can positively affect your visibility in Google, but it’s definitely more profitable to kill two birds with one stone. Select links from a valuable platform that will support SEO and at the same time allow you to reach the target group. Nevertheless, these objectives can’t be achieved with mediocre content. How to create a converting sponsored article and what to pay particular attention to?
Tailor the topic to the keywordAs it’s been already mentioned, sponsored articles can not only encourage users to visit your website but also support the SEO process. Thus, don’t forget about keywords - they’re the cornerstone you should always start with. Do you need any help with topic ideas? Take advantage of answerthepublic.com that suggests which topics are worth focusing on once you enter a particular phrase. These keyword and topic recommendations are based on Google autocompletion displayed when you start entering a given query into the search box. [caption id="attachment_43395" align="aligncenter" width="750"] A screenshot from the AnswerThePublic tool[/caption] You can also benefit from keyword planners such as Google Ads, keywordtool.io, or SEMrush. First and foremost, apply the most relevant keyword in the title and the upper part of the content (preferably in the first 50-100 words, e.g. in a lead). Remember to stay natural. Keywords should be naturally and smartly applied in the text without taking up too much of it. If the entry is supposed to meet marketing objectives, it needs to be pleasant to read. Keyword stuffing isn’t the best solution. To learn more about keywords, go to our entry: Keywords - 10 useful tools supporting keyword research.
Take care of the subject matterRecipients expect that your content will provide them with answers to nagging questions and they’ll access information that’s of interest to them. Therefore, focus on specifics and show how your product or service can help solve the reader’s problem. Try not to deviate from the topic, don't discuss unnecessary issues, and avoid making the content unnaturally long. The point is not to make the text as long as possible (frequently selected topics don't require or even recommend lengthy entries), but to answer the question. Statistics, appealing facts, useful tips, and findings of the independently conducted research are worth their weight in gold. They make the text more attractive and encourage social media or blog users to share it as a valuable source of information.
Tailor topics to the website contentLet’s imagine that you opened a business with a new, unique attraction for children in your hometown - a website dedicated to that city is an ideal platform for the publication of a sponsored article. Such websites can be easily accessed via Linkhouse - focus on the ones with verified Google Analytics data and big traffic. In the offer details, you'll see information about the requirements that the article must meet. This will give you the basic guidelines needed to create the entry.
Attract readers with the titleIf you want to make sure that users select your text from other entries shown on the landing page, take care of an appropriate title that will appeal to both readers and search engine robots. Let’s continue with the above example of your hometown and attractions for children. Even though the article is published on the official city website, it’s still worth mentioning the name of the city as such pages don’t always contain solely local news. A title like “a long-awaited attraction for children in <city name> is open! See where” is an ideal solution. The title doesn’t have to include all key information - it can be a question or a number. Just make sure that it’s attractive and catches users’ eye. Decide on the final version of the title at the very end - select a few options and choose the best one. Consult other people - would they be interested in such content?
Benefit from a leadThe first sentence of an entry may determine whether the content will appeal to users or not. Introduce readers to the text in a unique way - inform them what to expect in subsequent parts. Users shouldn’t learn answers to questions asked in the title already in the lead. Also, remember that this part isn’t supposed to be longer than 2-3 sentences. An exemplary, attractive lead:
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