- So What Is a Content Gap Analysis?
- Why Should I Do a Content Gap Analysis?
- How to Do a Content Gap Analysis?
- What are Some Good Tools to Use?
- Content Gap Analysis Can Bridge the Gaps in Your Website
So What Is a Content Gap Analysis?
In order to understand what content you might want to consider writing, you need to be able to analyze what’s already out there and see what content is lacking. A content gap analysis does exactly this – it identifies ‘gaps’ in popular search queries and allows you to fill the niche that is there. By finding these gaps, you can more effectively plan and position your content for the biggest effect, thereby filling a need and getting traffic to your site at the same time! This is the most effective way to plan future content and meet emerging market demands.Why Should I Do a Content Gap Analysis?
Being able to effectively plan and execute content that fills market demand are the ultimate reasons why you should know what is a content gap analysis and how best to leverage them. When you fully understand what the content gap is, you will always have a plan ahead of you and always know where you’re going with your site’s content. This will allow you to get unique content to the people who need it and encourage them to stay at your website for an extended period of time. Simply, it’s finding holes in the market and filling them with content your visitors desperately want! Here are some of the benefits to executing this strategy well:- Visitors will have fresh, relevant content that appeals to them.
- They will be convinced that you know what they need, boosting retention and word-of-mouth advertising.
- It will give you better SEO rankings as more site back-link and share.
- It will give you direction and goals, allowing you to better hone your content to perfection.