- using link exchange systems,
- incorrect link profile building,
- black hat SEO activities, e.g. depositioning,
- cyber attack.
Disavowing Links to Your Site. Which Links Should Be Removed?
Above all, it is worth removing all the unnatural links. While online you can find plenty of resources explaining the value of each type of link, the best solution is to analyze your backlinks by yourself and choose the ones you want to disavow. To do this, you should export a list of links from several SEO tools (such as Ahrefs and Majestic) and then check their parameters. However, your list should be primarily based on the links detected by Google Search Console. To download it, go to the Links report in Google Search Console and then to Top linking sites. There you will find a list of domains that point to your site, sorted by links. Theoretically, the best option is to completely remove the link from Google. In practice, however, this often turns out to be not only extremely difficult but even impossible.
Disavow is a very powerful tool, so you should use it with all caution.
Some of the most common link profile challenges include nofollow to dofollow backlink ratio or too many backlinks with a specific anchor text.
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