Key Changes to DSA Campaigns

In August 2023, Google has introduced a crucial change to DSA campaigns. After upgrading to Performance Max, it is now possible to save the Dynamic Ad Target Settings throughout the campaigns. What’s more, it is also possible to exclude URLs and set up exclusion rules.

All you need to do is enter the campaign settings section, page feeds subsection, and you can proceed with excluding the URLs or creating the rules.

The possibility to create and maintain URL exclusions rules gives us more control over the websites to which the users are directed. As a result, it allows us to create much more effective advertising campaigns that are more successful at achieving marketing objectives.

Getting into the topic further, this update may be the first sign indicating what marketers have been discussing for quite some time – Performance Max slowly taking the place of DSA. Google has already been encouraging users to upgrade, and considering the new functions added to the former, it is quite probable that this is yet another step towards the shift.