Operation of the New Feature
One of the newest options “show nearby stores” is now available on selected accounts in Facebook Ads at the ad level. When this feature is activated, a map with the nearest store location will appear in the form of a carousel ad. It will be seen by people who are in the neighborhood of a particular location.
Still in the Testing Phase
The effectiveness of this feature is still being tested by Facebook Ads. At this point, it only displays in about half of the ads. It is worth watching this new feature.