What Does the New Change Bring?
Meta update improves ad optimization with new functionality. Previously, a single slider was responsible for enabling or excluding all standard enhancements in Advantage+ ad materials. It has now been replaced by an “Edit” button, which allows you to decide to implement only selected improvements.
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Types of Standard Enhancements
With the new option, it is possible to select individual standard improvements. Among them, we distinguish:
- Message template – displays a banner with text together with selected advertising materials in situations where it can improve results
- Improved visual materials – automatic adjustment of the aspect rate and brightness and contrast of the advertising material, designed to improve the visual layer of advertising and its effectiveness
- Text enhancements – typed text can be displayed as the main text, heading, or description
- Relevant comments – automatically display the most relevant comments under Facebook and Instagram ads