Control of Ad Placements in Advantage+ Facebook Ads Product Campaigns



Control of Ad Placements in Advantage+ Facebook Ads Product Campaigns
12 October 2023
An option has appeared in the Facebook Ads panel to control ad placements in Advantage+ product campaigns. Learn how to activate it and its advantages and disadvantages!



How Will the New Function Work?

Placement settings will give the ability to exclude specific destinations where Advantage+ product ads will be displayed. Until now, there was no way to control this.

How to Activate this Option?

Facebook Ads Business Manager > Ad Account Settings > Ad Account Configuration > Account Settings > Placement Settings.

Source: Facebook Ads Panel

After entering the placement settings, activate the option “My business can only display ads in certain locations” manually uncheck which locations of apps and sites and statements Facebook Ads should not display ads in when it is possible.

Source: Facebook Ads Panel

Advantages and Disadvantages of Location Control

It’s important to note that excluding specific display destinations can reduce the ability to reach certain audiences and consequently may hurt campaign performance. On the other hand, exclusions can lead to display ads in destinations that bring more and better quality conversions.

Karolina Pyznar SEM Delante
Karolina Pyznar

Junior SEM Specialist

A Management graduate and currently a student of Economics at the Cracow University of Economics. She started her adventure at Delante with an SEM internship in December 2021. She currently holds the position of Junior SEM Specialist. Her special interest from the professional angle is Internet marketing, and she is no stranger to Google market changes. Privately, she enjoys traveling, sport, especially gym.

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