Control of Ad Placements in Advantage+ Facebook Ads Product Campaigns

Placement settings will give the ability to exclude specific destinations where Advantage+ product ads will be displayed. Until now, there was no way to control this.

Facebook Ads Business Manager > Ad Account Settings > Ad Account Configuration > Account Settings > Placement Settings.

Source: Facebook Ads Panel

After entering the placement settings, activate the option “My business can only display ads in certain locations” manually uncheck which locations of apps and sites and statements Facebook Ads should not display ads in when it is possible.

Source: Facebook Ads Panel

It’s important to note that excluding specific display destinations can reduce the ability to reach certain audiences and consequently may hurt campaign performance. On the other hand, exclusions can lead to display ads in destinations that bring more and better quality conversions.