What Does Helpful Content Update Mean for Website Owners?
The helpful content system is created to find and reward pieces of writing that Google users consider useful, informative, entertaining - in general when they feel the content shown on their screens matches and fully satisfies their search intent. After all, fulfilling users’ search intent is the ultimate goal of Google. The company has always been clear about its striving to help its users find the right pieces of information effortlessly. This means that if a particular piece of content:- doesn’t resonate well with the searchers
- isn’t original
- isn’t people-first
- is AI-generated