d-tags 
Loading...- Google My Business listing - the price
- Google My Business Page - what do you need to know about it?
- Google My Business listings - how to avoid scam?
- The take-home message
Google My Business listing - the price
If you run a local company, setting up a Google My Business profile will surely help you reach more potential customers. This type of advertising is a great supplement to SEO activities, especially since it’s free. Unfortunately, there are more and more scammers who take advantage of business owners' misinformation and often trick them into paying for Google My Business listing services. In today's entry, we'll present some information on how these scammers operate and how you can protect your company.Google My Business Page - what do you need to know about it?
Google My Business listing is free and easy to set up tool for managing your company's image in the search engine and Google Maps. Adding information about your company and keeping it updated makes it easier for your customers to find you among other market rivals.
As you can see in the image above, Google My Business listings are displayed on the right side in the window that the search engine shows when users enter a query. Here, you can find information such as:
- A link that leads to the company's website
- A link, which determines the route to the location indicated in Google Maps
- A button that allows you to add a given location to your Google Maps
- An average of all ratings and a link to reviews
- Company address
- Opening hours
- Telephone number
- A brief description of the business
- Information about upcoming events
- Any other data useful for customers
Moreover, the Google My Business listing allows users to “walk around” your company building. Thanks to this feature, they can sleep soundly knowing that the business actually exists and isn’t another scam. Such elements inspire users’ trust and create a positive image of your company.
Google My Business collects data on user activity, which you, as a business owner, can analyze in the form of accessible statistics. You can find useful information on How to Add Your Company to Google My Business in one of our entries.
New functionalities, modifications and paid promotion
Over the last few years, the form of Google My Business listings has significantly evolved and now it looks quite different than at the beginning. The list of the most important changes includes the entries section, where you can place posts containing various types of news and links to your articles.
The message option allows users to easily contact the company that attracted their attention. This significantly facilitates communication and shortens the distance between the business owners and potential customers.
As mentioned a few times in this post, creating a Google My Business card and adding your location to Google Maps is free. However, there is an extra, paid function that allows you to promote your company even more.
What are the paid functionalities of Google My Business?
Location extensions in Google Ads - this option helps you place your company at the top, in the sponsored search results of Google Maps. To do this, you need to integrate Google Ads with your business page - choose the so-called location extensions option. Each click on your business listing will cost you a predetermined amount.
Interestingly, Google started sending out surveys to selected local business owners to see if they would be willing to pay a monthly subscription for Google My Business pages. According to the data that was on the form, the cost of a monthly payment could range from $25-$50. Perhaps it's a sign of upcoming changes.
Google My Business listings - how to avoid scams?
For some time now, the Internet has been full of information about dishonest companies offering paid management of Google My Business listings. Managing a company's business profile, updating its data, replying to reviews, or publishing entries are tasks that can be outsourced to third parties legally and Google accepts them.
However, it's unacceptable to intentionally mislead people in order to gain money from it.
Unfortunately, such situations happen - scammers claiming to be Google employees or partners, take advantage of business owners' unawareness and try to trick them into paying for the maintenance of their business profiles. Scammers work in different ways - they usually communicate with company owners by phone or email.
Google My Business scams - popular red flags
The most popular red flags suggesting Google My Business scams include:- Telephone or email contact from Google’s business partners - scammers frequently contact business owners claiming that they’re partners calling on behalf of Google. They usually try to scam smaller businesses that haven’t created or updated their pages yet. They’ll promise you that your rankings will improve significantly once you pay them. Indeed, there are companies that cooperate with Google. However, the list is publicly available and the collaboration is linked to Google Ads and PPC.
- Being charged for setting up the page - if someone contacts you and tells you that you need to pay for creating the Google My Business listing or the initial subscription, it’s a sign that you’re being tricked.
- Trying to convince you that your website equals your Google My Business page - some scammers may try to convince you that if you don’t pay the fee, Google or the scammers' will deactivate your website. It’s worth mentioning that no one is able to remove your Google My Business page or website if they don’t have the necessary access information.
- Promising you a red pin in Google Maps - have you talked with someone who promised to help you create the red pin displayed in Google Maps? Well, this pin appears naturally when people enter precise queries or click specific locations. You're being scammed, watch out!
- Your social security numbers or national insurance numbers
- Bank account details
- Credit card numbers
- Date of birth
- Any passwords
What to pay attention to when outsourcing your Google My Business page?
As mentioned above, Google accepts that some companies outsource the process of managing their Google My Business listings. On Google's support page, you can check out in detail what proper Collaboration with Third-Party Companies should look like. Google recommends that:- You should choose wisely based on a detailed analysis of a third-party company.
- It’s advisable to cooperate with a company experienced in business profile management.
- You should gain expertise and learn about Google My Business and its operation.
- It’s crucial to evaluate the effects based on the data available in the tool.
